Who We Are

Meet the Team!

With over 50 years combined professional expertise in global event strategy, production and logistics experience, the Event Marketing Partners team has learned that delivering on-time, on-budget projects means it’s important to work smarter, not just harder. We’ve also learned that it’s important to value our customers, learn what is important to them, help them achieve those goals, and have fun throughout the process.

While our team credentials include previous leadership roles at the big-name experiential agencies, it is our current business model and size that set us apart. This structure allows for these individuals’ direct involvement in your brand: no layers, no top heavy management, no massive overhead to burden your budget. Just the best strategic, creative and execution talent zeroed in on helping your brand achieve its event marketing goals.

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Gordon Stake

Managing Partner

For more than 25 years, Gordon has lead teams that help clients achieve their business goals & marketing objectives through face-to-face marketing. He is active in the industry, including sitting on the Board of Directors for the Corporate Event Marketing Association (CEMA), founding the Technology Event Marketing Strategy Council, and was on the leadership team of industry tradeshows & conferences such as the PC, Unix, and Networks Expos.  

Gordon has led Event Marketing Partners since 2009 with substantial year-over-year growth. He is focused on evolving event marketing, understanding industry trends, and sharing best practices. His clients have included Fortune 500 companies, such as Hewlett-Packard, Microsoft, Intel, Dell, SAP, Symantec, and Schneider Electric, as well as the emerging brands ExactTarget, Yext, and NPD.   

Prior to EMP, Gordon held senior management positions with Nth Degree, Jack Morton Worldwide, Carat Brand Experience, and UBM/Blenheim.  Before discovering the event marketing world, Gordon was an entrepreneur in the real estate publishing industry, owning 3 magazines, a newspaper, and a weekly real estate television show on NYC’s NBC station.

Tricia Daniels

Vice President, Account Management

Tricia brings over 30 years of event and hospitality experience from the Walt Disney Company to Event Marketing Partners. Tricia’s range of Disney responsibilities included catering, convention/meeting services, event management and sales, provided her with an in depth understanding of all facets of program strategy, management and execution. Tricia believes in building relationships with her clients that are built on trust, commitment and an unsurpassed attention to detail. She has worked with such well-known companies as ExactTarget, Ciena, Amway, Citgo Petroleum, Hewlett-Packard, Honda Equipment, Kodak, SAP, the Port of Long Beach, Commvault, Symantec and Schneider Electric to name a few. Tricia’s ability to accurately assess client needs and inspire her co-workers makes her a highly effective program manager and team leader at EMP. Tricia is active in the leading meeting industry association, Meeting Professionals International (MPI).

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Kristin Allgire

Vice President, Meetings and Events

Kristin’s extensive knowledge of the event planning and hospitality industry has been sought out by some of the most well-known and respected Fortune 500 companies in the United States. Her proven ability to assist and consult clients in all phases from strategic concept development to event execution, paired with her commitment to excellence, generates true client confidence and ensures that every event vision will be achieved and exceed expectations.

Kristin’s employment with organizations such as Hard Rock International, The Walt Disney Company, and Universal Orlando Resort have allowed her the opportunity to hone her skill set in a variety of functional areas. Some of her noteworthy accomplishments stem from the management and leadership of highly visible projects such as Grad Bash at Universal Orlando and the development of the Off-Site Catering and Events business at Hard Rock International.

The vast experience of marketing, sales, budget management and event implementation gained throughout Kristin’s 15+ years in the industry has allowed her to service and produce high-end corporate functions, leadership, sales and customer conferences, fundraisers and large scale marquee events.

Lara Gallagher

Senior Director, Meetings and Events

Lara has managed and produced events for Fortune 500 companies, associations and the private sector for more than 20 years. Her extensive experience, knowledge and expertise in all aspects of event management has allowed her to work on many diverse client programs across multiple industries including, technology, financial, retail, pharmaceutical, food + beverage, fashion, beauty and music.

From being involved in every stage of the event from inception and strategic planning through to onsite execution and post event analysis, Lara has produced events such as, roadshows, conferences, symposium, conventions and exhibitions, to social events, banquets, national and world championship events for clients across the UK, Europe, USA and Asia.

Lara lived in London, UK, until July 2005, at which time she moved with her husband and children to sunny California, USA!

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Audrey Kerr

Vice President, Account Management

Audrey brings almost 25 years of event marketing and communications experience to Event Marketing Partners. She has a unique 360° view of events from working as a supplier, with an agency and most recently on the client side developing and executing content and programs. Audrey’s more than twelve years with the Walt Disney Company taught her that the client experience and relationship are critically important. She excels at project management and is proficient in all phases of the event process from identifying target audiences, developing event strategy, budgeting, planning, execution, and evaluation. Some of the groups she has worked with include ExactTarget, Ciena, Hewlett-Packard, SRC, the Orange County Great Park, SAP, the Port of Long Beach, and Facebook. She has been a Certified Meeting Planner (CMP) since 2000 and a Certified Sommelier since 2004 and is also an active member in Meeting Professionals International (MPI).

Andy Herman

Vice President, Sponsorships & Events

Andy has 25+ years of successful sponsorship strategy and sales experience within the event marketing industry including the planning and execution of selling high value marketing programs through both face to face and telesales activities. Andy’s strength is assessing the current sales process, determining the appropriate course and implementing an effective and thriving sponsorship sales strategy. 
For most of his event sales career, Andy has focused within the IT industry by selling exhibit space and sponsorships to key accounts for a variety of trade shows, corporate user conferences and association events. He has extensive experience in all aspects of events; and a thorough knowledge of the process and procedures within client companies.
Over the years, Andy has developed many strong relationships and enjoys getting the work at hand completed. He has learned to maximize networking opportunities to meet marketers at all levels within numerous organizations. In addition, Andy has fine-tuned his ability to up-sell and cross-sell within these companies by listening and understanding the clients’ event marketing objectives.
Andy was extremely successful fulfilling and exceeding the sponsor/exhibitor revenue goals for key corporate user conferences such as CA World, Dell World, eBay Live! eBay Developers Conference, Inforum/Lawson CUE, Intel Developer Forum, Intel Solutions Summit, Ventyx World & VMworld.
Andy brings his talents and experience to EMP at an opportune time with many clients expressing a desire to improve efficiencies and increase sponsorship income to maximize their events’ revenue potential.

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