Event Strategy for Virtual and Live Events
Event strategy is at the heart of EMP’s core offering and process. We counsel clients and help determine the best portfolio of events to host, sponsor, exhibit, and speak. Our process is designed to establish the ideal number, mix, frequency, type, and cadence of events to generate pipeline, drive relationships, sales, and ROI.
We believe in asking ‘why’ and digging deeply into goals, data and perceptions with real questions designed to yield insight and untapped opportunity. Once the overall event portfolio is established, it’s time to create individual event strategies detailing how each event will deliver on its objectives, as well as its role in the overall portfolio strategy. This strategy outlines a set of compelling journeys for each attendee segment to indicate how each will receive an effective, engaging and customized experience. And we’re always at the ready to modify event portfolio composition to address necessary real-time change.