What XLNC data tells us about the future of events, an interview with Skip Cox

What do attendees and exhibitors really think about virtual and in-person events?

EMP Managing Director Gordon Stake recently spoke with industry measurement legend Skip Cox, former president of Exhibit Surveys and Freeman SVP of research and measurement, about attendee and exhibitor responses to the key differences – and value of — virtual and in-person events. Skip shares recent survey findings and his thoughts on the most successful models for hybrid events moving forward.  

Citing data gathered using the XLNC model (X = experience, L = learning, N = networking and C = commerce) for evaluating attendee and exhibitor/sponsor response to event participation, Skip has some thoughts we should all consider as we create events post-pandemic.