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Trade Show & Events Manager – Asana

Company Name: Asana
: San Francisco, CA
Type: Full Time

Job Description:

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

Join our dynamic Revenue Marketing team as we redefine the event landscape. We’re in search of a visionary who doesn’t just manage events but crafts unforgettable experiences that captivate, engage, and accelerate pipeline growth. You’ll be a pivotal player under the guidance of our Brand Events & Experiences Lead and collaborate with diverse teams such as Brand Marketing, Sales, Field Marketing, PR, Product Marketing, and Creative. Your mission? To conceptualize, curate, and amplify events that resonate and leave a lasting impact. We believe that events are more than just stages, booths, and meals – they’re platforms for innovation, cultural intersections, and conversations that matter.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you’re interviewing for this role, your recruiter will share more about the in-office requirements.

What You’ll Do

  • Craft and lead large-scale, multifaceted external events coinciding with our brand’s vision
  • Seamlessly lead cross-functional event logistics, incorporating messaging, production timelines, promotions, collateral, and amplification plans
  • Supervise the complete event lifecycle, from the ideation phase and budgeting to vendor partnerships, on-the-ground logistics, and post-event analyses
  • Monitor, track, and report on event performance, goals, budgets, timelines, and post-event surveys
  • Infuse innovative ideas and a fresh perspective to enhance the overall quality and impact of events
  • Collaboratively work with Field Marketing, Partner Marketing, and Product Marketing to plan and execute events and trade shows by owning the planning and execution of events and trade shows.

About You

  • 5+ years of extensive experience in managing multi-faceted events within the software tech industry
  • In-depth event planning and event industry knowledge and proficiency in orchestrating a range of events, from third-party trade shows to multi-day events and annual customer conferences
  • Demonstrated expertise in end-to-end event management – planning, budgeting, aligning stakeholders, collaborating with vendors, execution, and analytics
  • Strong project management skills with a robust organizational ability, coupled with meticulous attention to detail
  • High EQ, with the ability to foster collaboration and influence cross-functional teams, complemented by exceptional written and verbal communication skills
  • Proficiency with Google Workspace, Salesforce, and project management software
  • Willingness to travel domestically and internationally for events, as the need arises.

For this role, the estimated base salary range is between $133,000 – $169,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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