Skip links

Sr. Field Marketing and Events Manager – Productiv

Company Name: Productiv
Location: Palo Alto, CA (Hybrid)
Type: Full Time

Job Description:

Productiv is looking for a Sr. Field Marketing and Events Manager to tightly partner with our marketing and sales team to build an efficient mix of event, field marketing and webinar programs to generate pipeline and accelerate new customer acquisition and expansion opportunities.

This is one of those rare positions where you’ll get to be strategic in defining our field marketing and event strategy, while rolling your sleeves up and getting to do the satisfying work of executing your vision and running programs.


  • Define and drive field marketing and events strategy
  • Drive the marketing mix across field programs including hosted and sponsored events including trade shows, webinars and ABM/direct mail campaigns
  • Partner closely with the field to develop account plans, programs and workflows that tightly align marketing activities to sales action and continuously improve conversion
  • Execute programs with a mix of agencies, vendors, and team members
  • Analyze campaign success and business contribution through data-driven reporting and analytics

Required Skills and Experience

You are:

  • Driven – you want to do big things and don’t need lots of direction and are a self-starter
  • Trusting and Communicative – your natural style is to partner with sales, demand gen, product marketing, and others. You know the best project takes teamwork to come to fruition
  • Creative – You avoid recycling the same ideas again and again, and aren’t afraid to try new things
  • Agile and resilient – Failure to you is part of the adventure. You can take feedback, absorb data, and make programs better
  • Organized – you can present your strategy and plan in an organized and professional manner to different audiences from company all-hands calls to sales and marketing meetings
  • At work to have fun while winning – You like people, and people like you. Let’s enjoy our time together

You have:

  • Deep experience in field marketing / ABM for enterprise B2B SaaS sales (7+ Years)
  • A command of all aspects of lead lifecycle from lead capture through nurture and retention
  • A track record of designing and executing successful trade shows and hosted events; creating delightful experiences that leave participants feeling valued
  • A bias for quick and decisive action using data and feedback as your guide
  • A proven data-driven approach to measuring outcomes and iterating on programs
  • Hands-on experience with the martech stack including Salesforce, Marketo, Outreach, and LinkedIn
  • The ability to effectively communicate with sales and execs using in-depth data as well as your own insights
  • Experience managing large and continually growing budgets across vendors, agencies and internal programs
  • Growth mindset, thriving on challenges and opportunities in a fast-paced, startup environment
  • B.A./B.S. degree or equivalent experience

The US base salary range for this full-time position is $118,055-$157,407. Our base salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

This website uses cookies to improve your web experience.