Sr Event Marketing Manager, Amazon Ads – Amazon

Company Name: Amazon
San Francisco, CA
Full Time

Job Description:

Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

We are seeking an enthusiastic, self-directed, data-driven Sr. Event Marketing Manager to plan and manage the strategy and execution of industry and product events in the US. The Sr. Event Marketing Manager will work across teams to inform and implement strategies for advertiser and agency events. They will feature advertising best practices, customer case studies, thought leadership, and networking. Success in this role requires the ability to define an event strategy, set customer-centric campaign goals, provide excellent project management skills, establish a deep and current knowledge of virtual event platforms, maintain a keen eye for compelling and innovative content, and possess a passion for continuous improvement. This person will need to have an entrepreneurial nature to try new and different things with minimal direction. Overall, this role will be challenged to push boundaries, propose and execute new ideas, and establish best practices.

This role will require strong collaboration and influencing skills, as it partners across stakeholder teams and locales to define event strategy, program, and sponsorship needs to impact long-term customer experience.

You will define goals and objectives, metrics, post-event wrap ups, reporting, and analysis. To be successful you will need to be comfortable establishing clear processes, set prioritization in an ambiguous environment, write and communicate effectively, and work across time zones. The right candidate will be a self-starter and have strong interpersonal, project management, and analytical skills. The ideal candidate will be metrics-driven with strong ownership and focus, with the ability to prioritize effectively and communicate clearly and persuasively. If you and strive to delight customers with various event approaches, we want to meet you!

Key Job Responsibilities

  • Manage event strategy and execution for advertiser and agency events
  • Contribute to monthly business reviews and other key rhythms of business
  • Own post-event reporting across key KPIs (registration, attendance, leads) and customer feedback (qualitative and quantitative)
  • Manage end-to-end planning and execution of virtual and live events, including strategic planning, event marketing, budget, logistics, communications, event tech, gifting, onsite execution, playbooks, analytics/ROI.
  • Own event strategy; develop event marketing plans that achieve marketing team and shared goals.
  • Own and optimize event marketing processes and communication mechanisms.
  • Think big to deliver new ideas and creative approaches to constantly improve the customer experience.
  • Drive and deliver best practice documents and process improvement documents.

Basic Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience presenting metrics and progress to goal to senior leadership
  • 6+ years’ experience owning and scaling events
  • Capable of directly owning and managing all elements of an event from conception to measurement, including but not limited to: strategy, project management, vendor negotiation and management, production, event registration, data gathering/reporting, evaluations, speaker engagement, cross-functional partnering
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously, creating a sense of urgency in a fast-paced, dynamic environment
  • Able to influence at multiple levels without authority
  • Thrives in an ambiguous environment; can independently remove blockers and make decisions autonomously
  • Exhibits ability to stay calm under pressure; resilient to set-backs
  • Passion for customers and creating a memorable experience
  • Moves easily between generating big, creative ideas to driving process improvement, to executing event details and administration
  • Partners effectively with multiple stakeholders
  • Demonstrated ability to manage complex and highly visible projects
  • Ability to travel domestically & internationally and work across time zones
  • Proficient with MS Excel, Word, and PPT
  • Performs well in a highly dynamic, geographically diverse, and rapidly changing environment

Preferred Qualifications

  • Experience in the advertising industry or digital marketing.
  • Experience managing events within (or for) agencies/holdcos
  • Ability to travel (~20%) to attend in person events that require vaccination status based upon the location and third party event regulations

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.