Skip links

Sr. Digital Events Marketing Manager – Malwarebytes

Company Name: Malwarebytes
Location: United States (Remote) 
Type: Full Time

Job Description:

A Sr. Marketing Manager, Webinars and Digital Events to join our Demand Generation team. You will own the end-to-end planning, development, and production of global webinars, product demos and other virtual event programs.The right candidate will have proven experience in developing high performing virtual events that deliver a high volume of marketing qualified leads and sizable pipeline and revenue contributions.

What You’ll Do

  • Plan and manage a recurring pipeline of topics, content, speakers, and participants that support lead generation and pipeline creation goals
  • Collaborate with teams to communicate requirements, determine scope, define the design approach, and build a schedule that drives MQL performance
  • Support across various teams including, direct, partner and customer
  • Coordinate and participate in technical and speaker rehearsals
  • Perform quality check on all editorial and communications across all tools and systems
  • Establish ways to improve processes to increase efficiency
  • Develop impactful promotional assets optimized for driving registration and attendance, including event descriptions, landing pages, email, social media posts, and digital ad promotions.
  • Identify ways to drive in-webinar engagement via polls, giveaways, surveys, demos, etc.
  • Drive post-webinar programs designed to convert engaged attendees into MQLs
  • Establish and document webinar practices and share and train stakeholders to ensure efficient and optimal processes
  • Own post-event reporting across key KPIs (registration, attendance, leads, pipeline, etc.)

Skills You’ll Need To Have

  • 8-10 years in B2B SaaS demand generation and webinar program marketing roles
  • Exceptional presentation and communication skills
  • Excellent project management and organizational skills
  • Strong verbal and written communication skills, including a command of proof reading.
  • Savvy in digital marketing, marketing technology, and experience with webinar platforms (GoToWebinar), and video editing and production
  • Experience managing speakers, 3rd party agencies and partners
  • Highly organized with strong analytical skills
  • Positive, flexible, and well organized to thrive in a rapid environment and meet challenging deadlines
  • This person must be a self-starter, highly motivated, team player and problem solver
  • Passion for results, measurement and optimization to continuously drive ROI
  • Expert in navigating and utilizing tools such as Google Analytics, Salesforce, Marketo, Unbounce, Domo, Sendoso Demandbase, etc.

Benefits And Perks

  • An opportunity to do something great for yourself and the world
  • A great work environment that supports growth, development, and most importantly having fun!
  • Comprehensive medical, dental, vision, and life insurance coverage
  • Competitive salary
  • 401k + company match
  • Open Time Off Policy
  • Employee Referral Bonus Program
  • Wellness programs
  • Stocked kitchens with drinks, snacks, fruit, and lunch options (when it’s safe again!)
This website uses cookies to improve your web experience.