Specialist, Experiential Marketing (Consumer Events & Tradeshows) – Nintendo of America Inc.

Company Name: Nintendo of America Inc.
Location:
Redmond, WA
Type:
Full Time


Job Description:

DESCRIPTION OF DUTIES

  • Responsible for all elements of execution for national experiential events, including:
    • Achieving maximum market impact/exposure by integrating all marketing teams (retail marketing, advertising, public relations, digital) into program execution
    • Collaborating with internal teams and external agencies/brand partners to ensure flawless execution across all operations and logistics (staffing, product training, security, purchasing, fulfillment, legal, sales administration, digital integrations and shipping, etc.)
    • Managing graphic design and production of all event elements (design requests, conceptual review and approvals, brand standards, proofing, production and delivery
    • Organizing and coordinating required training for internal product demonstrators by working cross-functionally with other departments
    • Representing Nintendo of America (NOA) at various events by providing product knowledge and product demonstration
    • Working with selected vendors on initial quotes and negotiating final pricing of all onsite operational needs
    • Providing vendors with proper instruction as to build requirements for displays, kiosks, props
    • Inventory & warehouse management, tracking and shipping of Nintendo assets and event properties, both pre and post-event.
    • Coordinating transportation/shipment of goods including selecting which methods, timing of shipment and/or amend shipments to meet arrival dates and obtain the best price.
    • Onsite set up and tear down including oversight of temporary event labor, technical and logistic troubleshooting and proper set up of displays and kiosks
    • Keeping all projects on strategy, on time and on budget
  • Delivers communication to key internal stakeholders on event activity including:
    • Pre-program executive approvals: contributes support materials and information to senior leadership for program execution and funding (including concept write-ups, consumer insights, cost estimates, timelines, and projected results)
    • Program status updates during development and execution: develops, maintains and shares recaps and analysis (including budgets, timing, photos, collateral, and other materials for reference)
    • Post program: executes and reports thorough ROI analysis, key learning and results
    • On-Going: Seeks out and shares best in class event practices, new technologies, and industry benchmarks to ensure world class event execution
  • Significant travel (including weekends) to oversee event execution and gain insights/learning for current or future programs
  • Support Experiential Marketing with other event related special projects as assigned.


Qualifications:

SUMMARY OF REQUIREMENTS

  • Minimum of three years of experience in experiential event marketing or related experience in creative execution of national consumer marketing campaigns
    • Agency or corporate marketing background with an emphasis in consumer experiential events is strongly preferred
  • Proven record of executing successful, fully-integrated national event or consumer marketing programs with significant market/consumer impact while staying on-time and on-budget
  • Strong executional understanding of experiential strategies/tactics to ensure feasibility of core ideas and to troubleshoot during fast pace execution
  • Excellent project management skills and organizational skills required
  • Experience with sound systems, A/V equipment and show production preferred
  • Ability to manage large inventory of assets and maintain high quality control
  • PC skills (MS Office) required. Visio, SketchUp or CAD experience helpful
  • Bachelor’s degree in Marketing, Communications, or Business Administration or equivalent experience


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