Senior Marketing Strategist, Events – Highmark Health

Company Name: Highmark Health
Location:
Pittsburgh, PA
Type:
Full Time


Job Description:

This position is responsible for strategic and logical planning for marketing and consumer events including on-site volunteers and run of show. Events are often during evening and weekend hours. This job develops and implements strategies that advance acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Works with the marketing team, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics. The Senior Marketing Strategist leads the development of marketing project briefs in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.  The Senior Marketing Strategist will work with team members to assure the execution of high quality marketing strategies within defined timeframe.  Lead ongoing communication of project status to key stakeholders and/or approvers. Ensures brand alignment to increase brand awareness and equity. Ensures necessary approvals and adheres to current processes and brand, federal and state guidelines. Works with internal matrix partners and external vendors to develop and manage project budgets.  The Senior Marketing Strategist tracks and measures marketing project outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI.

ESSENTIAL RESPONSIBILITIES:
•    Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics.
•    Lead the development of comprehensive marketing project briefs with moderate to high visibility, in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.
•    Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans.
•    Work with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe.  Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and corporate, federal and state guidelines.
•    Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Work with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI.
•    Work with internal matrix partners and external vendors to develop, manage, track and project budgets.
•    Other duties as assigned or requested.

REQUIRED EDUCATION:
Bachelor’s Degree – Marketing, Business or related field
Substitutions
6 years’ experience

PREFERRED EDUCATION:
Master’s Degree – Marketing, Business or related field

EXPERIENCE

Minimum: 
•    5 years’ experience coordinating the end to end delivery of a variety of marketing projects
•    Experience with marketing plan development and tactical deployment planning
•    Experience working in project management tools suites and budget management

Preferred:
•    Experience in the marketing of health or other insurance products is preferred
•    Experience evaluating creative
•    Intiating research projects
•    Develop forecast and ROI analysis
•    Leading cross functional work groups

KNOWLEDGE, SKILLS & ABILITIES
•    Demonstrated experience in creativity, marketing strategy work or in marketing project management
•    Organization and project management
•    Demonstrated experience working across multiple organization to successful completion of project
•    Experience in effectively prioritizing and managing a large volume of projects to completion
•    Excellent business writing skills
•    High standard of professional conduct
•    Demonstrated ability to manage a budget
•    Ability to complete work using the following software packages; word,excel,ppt

 

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