Skip links

Senior Manager, Expo Experiences – ServiceNow

Company Name: ServiceNow
: North America and Canada (Flexible or Remote)
Type: Full Time

Company Description:

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we’re proud to be one of FORTUNE 100 Best Companies to Work For® and World’s Most Admired Companies™.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

As an Experiential Storyteller, you will be responsible for creating and executing captivating, immersive, interactive, and scalable event experiences.   

This role creates engaging experiences for event attendees, that leave a lasting impact fostering brand awareness and product learning. This role requires mastery in collaboration and dot connecting, and a blend of organizational excellence, project management, and creative skills to bring brands and narratives to life in a captivating way.  

You are a talented event marketer interested in building Customer, Product and Industry Showcases on a show floor and an expert storyteller who is equally comfortable creating a messaging framework as well as advising on fabrication elements.  

Key Responsibilities:  

  • Conceptualize Experiences: Collaborate with Event, Brand, Product, Sales, and Content Marketing teams to understand objectives, and develop creative concepts for immersive experiences that align with these objectives.  
  • Team Coordination: Drive cross-functional collaboration to ensure ideas can be efficiently envisioned, ideated, optimized, and brought to life. Lead agencies and vendors to support and execute logistics. Act as a single source of truth in partnership with global teams, including brand and creative, event communications, and event technology teams.  
  • Operational Excellence: Deliver impactful experiences and ensure operational excellence by driving end-to-end programs at a global scale, leading the expo experience planning cycle, the development of project plans, work back schedules, and budget strategy.  
  • Design Immersive Environments: Create physical and digital environments that immerse attendees in the ServiceNow event experience. This may involve designing sets, interactive installations, audiovisual elements, and technology integration.  
  • Connected Storytelling: Help craft compelling and connected narratives that seamlessly bring attendees through the experiential learning journey at ServiceNow events. Ensure consistent messaging across multiple touchpoints, and assist in development of multimedia content, including videos, presentations, and interactive displays, that support the storytelling experience.  
  • Audience Engagement & Wayfinding: Engage with attendees to guide them through the experience, answer questions, and create memorable interactions.  
  • Measure Impact: Assess the effectiveness of the experiential storytelling through attendee feedback, surveys, and metrics, and adjust as necessary.  
  • Budget Management: Ensure projects are executed within budget constraints while maintaining high-quality standards.   


  • Expertise: 5+ years of event marketing experience building customer, product, and industry showcases. Experience in creating messaging frameworks and advising on fabrication elements.   
  • Strategic Thinking: Ability to see the big picture and activate insights throughout the creative process. 
  • Collaboration: Ability to lead conversations with multiple stakeholders, opinions, and possible outcomes and find an aligned and successful path forward.  
  • Communication: Strong communication skills, both written and verbal. Capable of guiding teams and external partners effectively.   
  • Adaptability: Ability to work in a fast-paced, ever-changing environment while managing multiple projects. Proactive approach to leading initiatives that align with business needs.   
  • Stay Current: Keep up to date with the latest trends in experiential marketing, technology, and storytelling techniques to continuously improve your approach.  
  • Empathy: Lead with empathy, managing external expectations while fostering a positive and innovative work culture.   

This role is critical for creating compelling and consistent storytelling experiences that align with the brand’s strategy and resonate with the audience. The person in this position needs to be not only creative but also strategic, adaptive, and a strong collaborator who can guide partners to deliver high-quality work.  

For positions in the Bay Area, we offer a base pay of $139,600 – $244,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

This website uses cookies and connected with Google Analytics.