Senior Manager Event Marketing – Synopsys Inc

Company Name: Synopsys Inc
Location: Mountain View, CA 
Type: Full Time

Job Description:

At Synopsys, we firmly believe in the power and importance of creating world-class brand interactions and experiences – big and small – that directly contribute to the success of our business. As a Senior Event Manager, you’ll be at the heart of our strategy, connecting Synopsys to customers and prospects globally.

You’ll define a marketing plan that supports business goals and meticulously plan, promote, and execute dozens of high-impact, high-return events and account-based marketing activity globally. You will evaluate if a program is successful and pay close attention to the details and budgets for each event and program you execute. We want to see enthusiastic candidates with suburb organization, fresh ideas, and a knack for making data-driven decisions.

Responsibilities

  • Define marketing plans that support business goals and marketing strategy
  • Organize and host online and in-person events ranging from small to large scale events that create new opportunities, accelerate existing opportunities and deepen our customer relationships
  • Manage all aspects of event coordination, including strategy, goals, asset creation, messaging, signage, giveaways, contract negotiation, vendor relations, registration, agenda creation, staffing, on-site production, logistics, etc.
  • Collaborate with cross functional teams and leadership to develop an integrated marketing plan that combines campaign efforts, channel strategy, email marketing
  • Evaluate industry events and sponsorship opportunities based on Synopsys’ priorities and target audience
  • Share insights and develop metrics to measure the success of all initiatives
  • Track results of all campaign and event activity and make recommendations for future activity (KPI’s, budgets, ROI, planning, etc.)

Skills And Qualifications

  • 5+ years of related experience, ideally in field marketing or sales enablement
  • Experience implementing integrated campaigns across channels and locations
  • Experience managing large budgets and comfortable with numbers
  • Exceptional organizational, prioritization and project management skills, leaving no detail untouched
  • Understanding of the foundations of marketing and how events can play a critical part in moving business forward
  • Proven stakeholder management skills and comfortable managing expectations and keeping teams on track
  • Sound analytical skills, measure effectiveness of programs and extract actionable insights
  • Excellent interpersonal and communications skills; excellent presentation skills
  • Working knowledge of virtual marketing and marketing automation platforms such as CVent and Marketo or similar
  • Bachelor’s or equivalent degree
  • Travel required

Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.