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Senior Manager, Event Management – dentsu

Company Name: dentsu
Location: Jersey City, NJ 
Type: Full Time

Job Description:

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022.

You will:

  • Oversee event planning and activation within designated marketing region, ensuring all activation deliverables are met
  • Source event opportunities that align with brand goals – you will be responsible for negotiating the best sponsorship price and deal points for our client, and will need to be able to source opportunities for us to participate in
  • Activate events according to brand guidelines and ensure execution is consistent with brand standards
  • Coordinate staffing and logistics for all non-premise brand experiences (event staffing, asset transportation, product delivery)
  • Lead on-site production and provide experienced on-site PM to lead (asset facilitation, consumer sampling, hospitality, content capture)
  • Manage local storage and inventory of event assets, POS and general event supplies
  • Work with all vendors, including insurance carriers
  • Procure permits, civic documents, and all other permits / paperwork required for events
  • Responsible for post event recaps, feedback, goal event data recaps and insights on all events
  • Partner with event organizers and negotiate event sponsorships that maximize brand impact and value
  • Oversee client and partner communication, challenges, and solutions
  • Manage pre / during / post event communications, ensuring any issues or changes that might affect events are escalated or approved through proper channels and documented
  • Manage event budget creation, implementation, expense tracking and management, and reporting
  • Help manage the PO system and project budget tracking
  • Provide budgetary input to the Regional Director on event cost expenditures per event
  • Oversee team of regional Associate Producers
  • Hire and manage a local team of part-time event staff (production assistants, brand ambassadors, specialists)
  • Ensure activation is planned for and performed in compliance with state event regulations, local sampling laws, company policies, and client marketing codes
  • Evaluate local market sponsorship opportunities and local event alignments against brand goals
  • Meet with Regional Director and Associate Producers to ensure and enforce activation scopes are achieved
  • Ensure that part-time event staff are understanding of activation goals and local compliance


  • Mandatory 5+ years of experience producing experiential / event production projects within a marketing or communications environment in the spirits/beer/wine industry
  • Experience tying our strategy and sponsorship to experiential events
  • Experience in at least one additional specialized area such as: stage production, lighting technology and design, transportation, set fabrication or décor styling
  • Organizational and coordinating abilities
  • Managed numerous events and timelines simultaneously
  • Anticipated obstacles and created solutions
  • Daily Use/Knowledge of: Microsoft Word/Excel/PowerPoint, Keynote
  • General understanding of Sketchup or AutoCAD desirable
  • Flexible to accommodate work travel statewide and are already familiar with the market in which you’re applying

The anticipated salary range for this position is $63,440.00 – 91,900.00. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. 

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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