Company Name: Dentsu Creative
Location: Jersey City, NJ
Type: Full Time
Job Description:
You will:
- Oversee event planning and activation within designated marketing region, ensuring all activation deliverables are met
- Source event opportunities that align with brand goals – you will be responsible for negotiating the best sponsorship price and deal points for our client, and will need to be able to source opportunities for us to participate in
- Activate events according to brand guidelines and ensure execution is consistent with brand standards
- Coordinate staffing and logistics for all non-premise brand experiences (event staffing, asset transportation, product delivery)
- Lead on-site production and provide experienced on-site PM to lead (asset facilitation, consumer sampling, hospitality, content capture)
- Manage local storage and inventory of event assets, POS and general event supplies
- Work with all vendors, including insurance carriers
- Procure permits, civic documents, and all other permits / paperwork required for events
- Responsible for post event recaps, feedback, goal event data recaps and insights on all events
- Partner with event organizers and negotiate event sponsorships that maximize brand impact and value
- Oversee client and partner communication, challenges, and solutions
- Manage pre / during / post event communications, ensuring any issues or changes that might affect events are escalated or approved through proper channels and documented
- Manage event budget creation, implementation, expense tracking and management, and reporting
- Help manage the PO system and project budget tracking
- Provide budgetary input to the Regional Director on event cost expenditures per event
- Oversee team of regional Associate Producers
- Hire and manage a local team of part-time event staff (production assistants, brand ambassadors, specialists)
- Ensure activation is planned for and performed in compliance with state event regulations, local sampling laws, company policies, and client marketing codes
- Evaluate local market sponsorship opportunities and local event alignments against brand goals
- Meet with Regional Director and Associate Producers to ensure and enforce activation scopes are achieved
- Ensure that part-time event staff are understanding of activation goals and local compliance