Skip links

Senior Manager, Digital Media, Event Marketing – Walmart

Company Name: Walmart
Location: San Bruno, CA
Type: Full Time

Job Description:

Make your mark on the legacy of Walmart and come build the next great retail disruptor of global online marketplaces. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Marketplace is an integral part of Walmart’s growth strategy and fast-paced innovation is embedded into every aspect of what we’re building .

We are looking for an experienced Event Marketing Manager to lead our events strategy and execution as part of our integrated marketing campaigns. Reporting to the Director of Digital Media, this candidate will serve as our resident expert on all things related to external events such as industry conferences and tradeshows. You will recommend and activate strategies such as conference attendance, sponsorship, speaking, partnerships and more.

This role is a critical add ition to the Marketplace marketing team, with the goal of attracting and tracking new leads and generating awareness and interest for the brand. You will enjoy the autonomy to design and activate event marketing strategies that are part of the broader, integrated omni-channel strategy.

You Will Make An Impact By

  • Defining the event marketing strategy with a clear understanding of the market opportunity
  • Collaborating with the team to define client segments and targeting
  • Developing and coordinating execution of the event marketing strategy – in-person, virtually and across channels
  • Managing event tactics as part of integrated omni-channel campaigns that bring new leads to the pipeline and nurture down through the funnel
  • Evaluating events and r ecommending levels of investment and participation at strategic industry events (team attendance, sponsorship, speaking, exhibiting, etc.)
  • Traveling as needed for on-the-ground event management
  • Reforming our marketing tech stack to optimize event ROI tracking
  • Partnering with other Walmart business units for mutually beneficial event opportunities
  • Defining KPIs and forecasts, and delivering against them
  • Effectively communicating across the team to share plans, updates, and results.
  • Communicating learned best practices to the wider Walmart Marketing team to fuel marketing efficiency throughout the organization.
  • Coaching and mentoring other members on the team

You’ll sweep us off our feet if…

  • You have 8 + years of relevant event marketing experience
  • You are experienced using Salesforce or other Martech/ CRM solutions
  • You bring a t rack record of developing and managing event marketing growth strategies (in a B2B setting preferred)
  • You are a confident communicator with s trong analytical and writing skills
  • You have e xperience working with BD teams and a strong understanding of how event marketing supports business KPIs
  • You have s trong project management, negotiation skills and organization skills
  • You bring v endor management experience
  • You are w illing to travel for events and team meetings, as needed
  • Experience in retail, ecommerce an added plus
  • Bachelor’s degree preferred

How You’ll Thrive At Walmart

  • Performance-based incentive awards
  • 401k with company match
  • Stock purchase plan
  • Paid parental leave
  • Working alongside collaborative, innovative team members
  • Ability to growth and develop across several areas of the Fortune 1 organization
  • And much more

The annual salary range for this position is $105,000.00-$195,000.00

This website uses cookies to improve your web experience.