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Senior Events Marketing Manager, C-Suite Level Events – Adobe

Company Name: Adobe
Location
: San Francisco, CA
Type: Full Time

Job Description:

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

We are seeking a highly experienced individual to join our team as a Senior Events Marketing Manager. In this role, you will be responsible for leading the strategy and execution of all in person events targeting our C-suite customer audience in North America.

Key Responsibilities:

Strategic Event Planning: Develop and implement comprehensive events marketing plans to drive attendance and engagement of C-suite and senior executives at our field events. Collaborate with internal team members to align strategies with business objectives.

Event Execution: Oversee the planning, coordination, and execution of all events, including dinners, ancillaries, and conferences targeting this audience. Ensure seamless logistics and exceptional attendee experience.

Event Storytelling: Collaborate with cross-functional teams, including sales, product marketing, campaign, and brand and engagement to ensure alignment in event content and messaging. Pull through compelling event content to resonate with our target audience.

Audience Acquisition: Drive attendee acquisition strategies to attract key decision-makers and industry leaders. Leverage targeted marketing campaigns and partnerships to increase event reach and impact among key accounts.

Vendor and Partner Management: Manage relationships with vendors and external partners to negotiate contracts, ensure quality deliverables, and optimize return on investment. Foster strategic partnerships to enhance event visibility and success.

Performance Analysis: Analyze event data and metrics to measure success and identify areas for improvement. Stay current on industry trends to continually enhance our events marketing strategy.

Qualifications:

  • Bachelor’s degree in marketing, communications, events management or related field.
  • 7+ years proven success managing events ranging from small intimate gatherings to large industry events, preferably in B2B technology and/or SaaS industry
  • 4+ years experience using marketing automation technology, social media platforms, and CRM – preferably Salesforce, Attendease, Splash, Rainfocus
  • Extremely well organized, able to drive multiple projects in parallel, balancing critical, strategic and creative thinking with quick tactical execution in a high-pressure environment
  • Strong written and verbal communication skills with ability to collaborate on internal communications, email marketing, and social media content
  • Deep understanding and awareness of c-suite level schedules, needs, communication and priorities and ability to work at and with c-suite individuals professionally. Personal brand should reflect this executive level management.
  • Ability to work independently and manage budgets effectively.
  • Be detail-oriented, self-organized, and proactive in coordinating and leading conference execution activities from every angle to achieve maximum results
  • Confident, creative, self-motivated, and driven. Excellent project management capability and able to execute on time and within budget

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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