Senior Events Experience Manager – IBM

Company Name: IBM
New York, NY 
Full Time

Job Description:

IBM is looking for an entrepreneurial Senior Events Experience Manager to join and support GTS (Global Technology Services) Infrastructure Services’ business growth. Joining GTS team at this time is a truly unique career opportunity to bring energy and creativity to help establish an exciting new company that will start out as the industry leader in managed infrastructure services with 4600 global customers, including 75% of the Fortune 100.

The Events Experience manager will partner with Program Managers and Field Marketers to co-create and execute compelling experiences that build mindshare and foster relationships with clients, leading to business growth. The manager will be the event expert in the sector or industry and tasked with researching and securing venues, planning and managing our events’ calendar, negotiating quotes and agreements with vendors, assisting with event marketing, monitoring timeframes and budgets, networking, and delivering on event brief objectives. The manager will own the end-to-end process from strategy to execution and performance follow-up; for third party and proprietary events in this market.


  • Deeply understands the markets and latest trends from an event experience perspective. Knows the key events that our key target segments are attending and stays abreast of what competitors are doing. Uses these insights to creatively design and optimize the event program in the United States
  • Develops an annual strategic event plan grounded on business needs, market trends, client preferences, and established marketing programs; designed to differentiate us from competitors, build mindshare and develop and foster relationships with key account segments and ecosystem partners
  • Effectively collaborates with Field Marketers, Sales Teams and Subject Matter Experts for event messaging, content, curriculum, sessions, speakers, etc. to ensure a differentiated and compelling story is presented and that it engages our key target audience.
  • Manages the end-to-end event execution in the market including registrations, vendor relationship(s), SME / speaker presentations, internal/external event communications, venue and/or digital space, sponsorship, show-floor expo, vendor relationship(s), budget and procurement, compliance and follow-up plan to ensure that the event strategy and plan is executed with the highest of standards, within event brand guidelines, and that it leads to KPI attainment.
  • Effective budget management, procurement process management and compliance across all events executed.
  • Continuously monitors results against established KPIs and adjusts event programs accordingly to ensure ongoing improvement.
  • Deeply understands client preferences on event experiences and what drives most engagement within industries. Strives to continuously gather client feedback and uses these insights to improve the event program.

Required Technical and Professional Expertise

  • 10 Years + Demonstrated experience in creating and executing B2B event marketing plans, and orchestrating experiences that engage clients across multiple event types (digital live, on demand, in-person proprietary and third party conferences).
  • Vendor management experience including negotiating with show producers to ensure sponsorship and presence meet the needs of the business
  • Excellent written & verbal communications
  • Effective collaboration skills with marketing colleagues and business leaders at all levels
  • Excellent organizational, budget, project management and time management skills
  • Effective use of data and insights to identify opportunities, monitor progress and continuously optimize
  • Flexibility to travel to different event venues (Once pandemic restrictions are lifted

Preferred Technical And Professional Expertise

  • Strong executive communications and experience in managing public speakers\\
  • Stakeholder management skills and experience working with sales leaders and sales teams to drive business objectives.
  • Creative with continuous innovation and optimization mentality
  • Thrives in metrics and data-driven environments
  • Understanding of data privacy rules (GDPR) and compliance for marketing execution
  • Event Marketing experience in Technology services and/or Industry is a plus.
  • Self-starter, problem solver, highly responsible, deadline-oriented, and independent
  • Entrepreneurial spirit. Thinks big and acts with urgency and focus, always with optimism for the future. Takes ownership and effectively maximizes return on marketing investment.


In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to

IBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work.

  • 12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.
  • World-class training and educational resources on our personalized, AI-driven learning platform. IBM’s learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.
  • Well-being programs to support mental and physical health.
  • Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).
  • Select educational reimbursement opportunities.
  • Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.
  • Giving and volunteer programs to benefit charitable organizations and local communities.
  • Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.