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Senior Event Marketing Manager – Udemy

Company Name: Udemy
Location
: San Francisco, CA
Type: Full Time

Job Description:

You are an experienced marketing and event professional with a passion for creating and executing impactful experiences for attendees. You thrive in a fast-paced organization and truly enjoy being a cross-functional partner. You embrace change, a little chaos, and come into new projects with a sense of energy, curiosity, and an always learning attitude.

As the Senior Manager on a lean but mighty North America events team, you will be a driving force behind our company’s presence at conferences as well as hosted events that contribute to pipeline creation, expand customer acquisition, and grow the Udemy brand, with a core focus on the B2B side of the business. The ideal candidate has experience with B2B event programs and a proven track record of successfully partnering with GTM teams to achieve revenue-based goals through integrated event programs.

What you’ll be doing:

  • Planning and execution of event programs across both hosted and 3rd party sponsored events to generate pipeline opportunity for the GTM team in North America
  • Partner closely with marketing channels to ensure events are integrated into the overall marketing strategy
  • Identify and develop new and innovative event experiences to scale our reach and brand exposure across both in person and virtual event programs
  • Lead on global projects, initiatives and standard operating procedures to drive efficiencies and consistency within our global events team
  • Create impactful enablement tools and resources to empower Sales and Customer Success organizations to drive awareness and meet registration goals for event programs – including development of promotional resources
  • Evaluate event performance on a regular basis against key metrics; apply changes and learnings to maximize impact for pipeline generation
  • Source and manage vendor and agency relationships as it pertains to event planning and execution: vendors, venues, booth partners, design, video and more

What you’ll have:

  • 7+ years experience in event management, preferable in a fast-paced B2B company with proven experience leading, project managing, and executing large multi-faceted projects
  • Strategic mindset to align event objectives with overall business goals
  • Incredible organization and project management skills to manage the multiple events tasks, vendors and stakeholders simultaneously across various cross functional event initiatives
  • Strong and effective communication skills, the ability to communicate effectively with internal teams, external vendors, and attendees across the various communication mediums used internally and externally day to day
  • Demonstrated ability to set strategic direction and lead go-to-market plan execution, including evaluation of event performance against key metrics for learnings and optimization
  • Strong track record of delivering against KPIs that range from awareness & perception through to adoption, usage, and loyalty
  • Love for cross-functional partnering with various business units includingSales, Customer Success, Customer Marketing, Demand Generation, Product Marketing and Content Marketing
  • Understanding of accounting / finance and strong knowledge and experience around event contracts and negotiations
  • Comfortable level and ability to travel across the US. Estimated 30% travel.
  • Preferably comfortable using Salesforce, Splash, Asana, GSuite, Tableau

Hiring Compensation Range

$130,000—$162,000 USD

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