Senior Event Marketing Manager – Emburse

Company Name: Emburse
 United States
Full Time

Job Description:

Events Marketing Managers are responsible for the strategic planning and execution of corporate and sponsored events and assist with internal meetings, such as Sales or Marketing Kickoffs. They partner across marketing and other departments to ensure events are in-brand and in alignment with business objectives. They host and lead cross-functional meetings to prepare event participants, including senior management, and clearly communicate event objectives and results to broader groups. They gather and present KPIs and continuously explore options to improve event outcomes.

What You’ll Do

  • Partner with demand gen marketing team, BDRs, Sales and broader Marketing counterparts to build integrated field events plan to drive pipeline generation and brand awareness.
  • Cross-collaborate with supporting marketing functions including creative, demand, communications, and web to execute overall events strategy.
  • Lead and oversee execution of virtual and in-person field events, including tradeshows, industry, and partner events globally.
  • Manage the field events calendar; take a proactive approach to existing events calendar and identify additional industry tradeshows, events and sponsorship opportunities that will impact pipeline and brand awareness.
  • Develop creative ideas to expand our brand recognition and drive interaction at events, including design elements, activities and more.
  • Develop and implement new processes that drive event success.
  • Manage and track events budget and spend.
  • Measure and report on event-generated and influenced pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment.
  • Manage branded company swag strategy, including sourcing, distribution, and storage.

What We’re Looking For

  • Bachelor’s degree
  • 7+ years of proven experience in a B2B marketing and events role
  • Analytical, data-driven mindset to develop plans aligned with company objectives and pipeline goals
  • Experience in developing and executing integrated event strategies in collaboration with various teams
  • Experience in tracking event contribution to pipeline health and reporting on ROI
  • Experience building strong relationships with cross functional teams and senior management
  • Strong project management and organization skills with the ability to independently manage multiple initiatives at once
  • Process oriented
  • Creative problem-solving skills and willingness to think “out of the box”
  • Working knowledge of Salesforce
  • Willingness to travel 25%-50% (aligned with all current safety protocols)
  • Excellent written/oral communications and analytical skills

Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.