Senior Event Manager – DocuSign

Company Name: DocuSign
San Francisco, CA
Full Time

Job Description:

The Senior Event Marketing Manager will assist with planning, development and execution of our first party events, as well as play a strategic role in our participation at major 3rd party events.  As a key-member of the DocuSign Integrated Marketing team, the Senior Event Marketing Manager drives the execution of Momentum — DocuSign’s customer conference and other proprietary event programs. We are looking for a marketing professional with event experience who is excited by the challenge of delivering large scale innovative event programs. The ideal candidate is a seasoned marketer with experience in multiple disciplines ranging from marketing strategy and program management, to impeccable execution and post event analysis.

This position is an Individual Contributor and reports to the Director of Strategic Events.

In this highly cross-functional role as a Senior Event Program Manager, you will work across the company to:

  • Provide management and leadership to all assigned programs
  • Work closely with key internal stakeholders (Sales, Marketing, Customer Success, Business Development, Analytics/Measurement, Finance, etc.) to help develop and define the program and go-to-market strategy for our first party events
  • Coordinate with other Marketing team members/disciplines, including but not limited to, Creative, Product Marketing, Content Marketing, Digital Marketing, Social Media, etc., providing clear direction to maximize integrated efforts and program execution
  • Help manage and support a broad team of vendors, agencies, contractors and venues
  • Develop and maintain the event project plan, objectives, budget and timelines
  • Organize and manage team meetings and weekly conference calls
  • Develop program operations timelines and co-develop/strategize conference agendas and programs as required
  • Venue Management: Work with event management agency (or on own) to develop the future conference venue strategy, including venue review, approvals, selection, and space planning.
  • Budget Management: Overall program budget management including budget forecasting, financial reporting, POs, SOWs, etc.
  • 3rd Party Vendor Management: Negotiate contracts and manage program venues and suppliers including: event management company, convention centers, transportation, audio-visual/production, housing management, registration, promotional vendors, exposition services, security, destination management, and other third-party vendors as required
  • Serve as primary contact and own management accountability for the meeting management and registration services (working with our Event Tools team)
  • Work with/manage Registration and Web Managers to determine all deliverables from pre-show through onsite execution including: forms, policies, instructions, communications, processes, websites, and extensive weekly reporting and tracking
  • Food and beverage planning and management including price negotiations, menu selection, and managing guarantees and actuals onsite (working w/ 3rd party vendor)

Basic Qualifications:

  • Experience creating program goals, messaging, communications, and overall event plans
  • Strong understanding of event strategy, operations, and integrated event marketing
  • Exceptional program, project, and time management skills
  • Highly organized, detail focused, results-driven, ability to handle stress and last-minute, urgent requests
  • Proven ability to influence senior leadership
  • Demonstrated experience with event ROI reporting, and the hands-on utilization of CRM ( and marketing automation platform (Eloqua or equivalent)
  • 8+ years successful experience in Event Management or Field Marketing roles planning large, complex programs (product launches, conferences, executive programs and trade shows), preferably with at least 3 years of experience in a SaaS or high-tech company
  • A BA/BS degree required, or equivalent work experience with industry certifications

Preferred Qualifications:

  • Excellent interpersonal and communication skills – both written and verbal
  • Strong presentation skills
  • Strong negotiation skills and proven success with complex contracts
  • Thrive on teamwork and overcoming obstacles
  • Solid understanding of event technology
  • Advanced knowledge of event management and production for high technology conferences, events and trade shows
  • Ability to manage simultaneous projects in a fast-paced, cross-functional environment
  • Proficient in MS Word, Excel and PowerPoint

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