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Senior Event Manager – Bandwidth

Company Name: Bandwidth
Location
: Raleigh, NC
Type: Full Time

Job Description:

The Senior Events Manager works with the Sr. Director, Growth Marketing and event team to drive prospect and customer engagement through events, trade shows, webinars and hospitality events. This role will help set event strategy, both in the U.S. and Internationally, and will be responsible for the planning and execution of Bandwidth’s presence at events of all shapes and sizes, as well as reporting on event attendance, success, and ROI. This individual will be responsible for managing the events budget and will be expected to have significant contribution to the overall revenue pipeline for current and future years.

What You’ll Do

  • Independently lead the effort to organize and produce trade shows of all sizes, hospitality events and virtual events for Bandwidth, including budgeting, planning, lead generation strategy, logistics, project management, pre- and post-show sales outreach support, onsite execution, and vendor management.
  • Manage individual event budgets
  • Propose and help drive event strategy for global events, by analyzing market demand and trends and recommending new creative and targeted events to add and/or remove from the Bandwidth event plan, so as to find new sources of high value prospects who are in active buying cycles and eliminate ineffective events.
  • Manage the event and webinar team, providing clear and strategic guidance, feedback, and career growth opportunities. Serve as lead and mentor for event team staff and provide direction for their involvement helping with large events, as well as direction for smaller events and webinars the other team members may plan on their own.
  • Achieve set revenue targets for each event
  • Ensure the appropriate tracking for all events is in place and executed to measure and report on revenue impact. Work closely with the sales team to ensure proper protocol is followed and event reporting is completed post-event. Then, provide regular reporting to Sales & Marketing leadership team on the impact of events, along with efficiency metrics (cost per, ROI, etc.)
  • Work closely with sales and marketing to set guidelines and strategy for pre- and post-event outreach to drive higher event ROI.
  • Work closely with company leadership to ensure events are aligned with corporate goals and Bandwidht’s products and brand are accurately represented.
  • Lead team of internal employees across departments that will be involved with events
  • Drive all negotiations with event management companies, hotels and other vendors. Process all contracts with legal and facilitate payment with AP

What You Need

  • Four year degree in marketing, communications, business or related field
  • 7-10 years in an event marketing role, preferably in B2B or the tech industry.
  • Must have experience managing large events, preferably running shows with a $500K+ budget.
  • Strong written and oral communication skills
  • Strong project management skills
  • Willingness to travel, alone or with a team
  • Ability to think analytically and interpret results to improve outcomes
  • Metrics driven mindset with top of Sales funnel milestone awareness

Bonus Points

  • Experience with Salesforce, Excel, Powerpoint, or similar systems and tools is a plus
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