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Senior Director of Events, Corporate Marketing – Adobe

Company Name: Adobe
Location: San Jose, CA 
Type: Full Time

Job Description:

Adobe is looking for a Senior Director of Events to lead Adobe’s vision for the future of events. They will shape the global event strategy, develop roadmaps and create innovative experiences in-person and online that drive business results. This future event leader will have expertise in digital marketing – particularly demand gen, content marketing and social media – as well as a proven track record in leading global strategies and operations and the associated financial rigor needed. This executive will be a strong people leader who can cultivate, grow and scale the internal team while managing relationships with key business customers, partners and vendors. This is a deeply collaborative job working with leaders across the company in both business units and corporate functions.

What You’ll Do

Historically, the Senior Director of Events focused on two, in-person tradeshows a year (Adobe Summit and Adobe MAX) as well as large internal sales and engineering events such as Sales Kick Off and Tech Summit. With our strategic direction, we seek to evolve our approach to these events by crafting a best-in-hybrid operating model with an integrated global strategy of always-on “events” in key markets. The ideal candidate will drive a huge shift in:Vision & Strategy

  • Reinvent how we approach and create hybrid experiences so that we continue to build affinity and consideration with our customers (external events) and excitement and connectedness with our employees (internal events)
  • Craft clear content strategy and production efforts that both drive key business narratives and fuel digital marketing channels all year round

Planning & Budgeting

  • Develop a vision around a global to regional operation model that scales
  • Partner with executives, finance and marketing collaborators (e.g., campaign, demand generation, communications and social media) to budget, plan and implement end-to-end experiences

Business Operations

  • Evolve operational and organizational models in line with strategy
  • Break down silos and shift ways of working that promote strong cross collaboration with internal partners

What You Need To Succeed

  • 10+ years of event strategy and production experience at scale; experience with product/user conferences a plus
  • Strong business insight and the ability to see the big picture outside of planning details
  • Knowledge of digital marketing channels (i.e., background in content marketing and distribution strategies)
  • Strong influencing and interpersonal skills, with an ability to develop strong relationships and communicate at all levels
  • An eye for talent and innovative production
  • Comfortability to make decisions and recommendations without having all details finalized
  • Collaborative approach with a track record of developing and sustaining cross-functional relationships
  • Strong people leadership to continue to grow talent, recruit/reskill, empower teams and organize employees around strengths and growth opportunities
  • Proven leadership in supervising and leading multiple work streams concurrently with operational rigor around timelines, key deliverables and budget

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $130,400 — $308,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

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