Senior Director, Brand Marketing and Events – Equifax

Company Name: Equifax
Location:
Alpharetta, GA 
Type:
Full Time

Job Description:

The Senior Director, Brand Marketing and Events will be responsible for brand marketing programs that help move the Equifax Brand forward.  This position is primarily responsible for bringing the Brand to life through meetings, events, sports sponsorships and customer hosting programs.   This role will also lead the team of internal and external resources to plan, manage and execute all operational and logistical functions related to these events and brand extension programs.

What You’ll Do

  • Collaborate with the Brand Marketing leadership team to strategize, develop and execute brand messaging programs, meetings and events that support the Company’s brand evolution.  
  • Collaborate with internal and external teams to establish goals and objectives for all events.  
  • Oversee planning and execution by the Events team while understanding and implementing industry best practices and emerging strategies that will ensure excellent execution. 
  • Plan, manage and execute all operational and logistical functions related to meetings and events including but not limited to logistics, timelines, supplier relationships, supplier/hotel/venue contracts, budgets, etc.  
  • Facilitate fulfillment of contractual assets for sports sponsorships/teams – e.g. media, digital, promotional assets. Provide input to help evaluate sponsorships for return on investment and customer impact. Collaborate with VP Brand Marketing and Agency to implement opportunities for improvement.  

Qualifications

  • Minimum 10+ years of corporate working experience developing creative and innovative marketing programs and event strategies.
  • Demands an individual who is action oriented and who has an ability to think strategically and who has a passion for tactical and detailed execution while working in cross functional settings both as a leader and a player.
  • Ability to develop and deliver reports and presentations to the Chief Strategy and Marketing Officer, relevant stakeholders, and external partners. The candidate must demonstrate sufficient skills that will enable them to tailor even the most complex messages in clear, understandable, and convincing terms.
  • Direct experience leading and executing virtual and hybrid events and meetings required
  • Experience negotiating complex vendor contracts (hotel, transportation companies, event vendors, etc.) required
  • BA degree in Marketing or related field

Extra Points for any of the Following

  • CMP(Certified Meeting Professional) preferred
  • Detailed working knowledge of Google Suite preferred
  • Experience with meeting management software, specifically Cvent preferred
  • Familiarity with other meeting and event technology preferred (mobile apps, virtual tools, etc.)
  • Marketing experience within the sports sponsorship arena is a plus. Experience leading and executing sporting events for customer hosting preferred

The Perks of being an Equifax Employee?

  • We offer excellent compensation packages with market competitive pay, comprehensive healthcare packages, 401k matching, paid time off, and organizational growth potential.
  • Grow at your own pace through online courses at Learning @ Equifax

Success Attributes of an Equifax employee; does this describe you?

  1. Accountability
  2. Bravery
  3. Curiosity
  4. Collaboration
  5. Think and act differently
  6. Trust
  7. Ownership
  8. Decide-Execute-Ship

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.