Situation: Symantec hosts an annual customer event attracting thousands of attendees and 50+ Sponsors every year. Symantec manages the event with internal staff that has little or no bandwidth for developing creative sponsorship programs and then managing the deliverables for each sponsor leading up to, at and post event. On top of these issues, sales were not increasing year over year and in fact, were decreasing.
Solution: Symantec turned to Event Marketing Partners to develop a sponsorship sales strategy as well as execute all sponsor deliverables including designing the sponsorship area layout and vendor management. First, the team revamped the sponsorship packages based upon industry knowledge and best practices. Next, the team proactively reached out to Symantec partners to secure sponsorships. The EMP team managed all sponsor deliverables, including turnkey booth property, expo hall management, printed collateral, signage, website management, invoicing, and collection of account receivables.
Results: EMP increased sales and added new sponsors in each of the first two years of the project. Symantec has asked EMP to manage the project for additional years and is increasing the scope of work.