The Challenge: Schneider Electric (SE) needed a true global event marketing agency for a multi-year, multi-event partnership.
The EMP Solution: EMP was the correct fit for SE, as an agency that provides its partners with event marketing best practices while allowing clients the creativity to develop their own. EMP has the expertise and experience working with multiple stakeholders, slim budgets, and an existing, proven internal process that we share with and customize for each client. While many agencies’ main focus is on the attendee journey, we expressed the importance of chemistry between the client and agency teams as well.
As a result, EMP was given the opportunity to produce SE 2018 Innovation Summit Singapore and then 2019 Barcelona where, in terms of ROI, SE had the highest attended event in their history of the summit. The success of managing their global summits, resulting in the opportunity for EMP to manage SE Ventures San Francisco.
We are entering our fourth year of partnering with Schneider. This agency consistency continues to provide a significant cost savings Schneider Electric. Working with EMP, SE has been able to produce great events, within budget, and engaged attendees with positive feedback, including:
Partnering with EMP for multiple years vs. changing agencies annually, Schneider has already saved over $300,000 to date.