The Challenge: Commvault’s CMO came from SAP wanting to create a world class event, similar to SAPPHIRE, on a significantly smaller budget while driving revenue to Commvault’s bottom line.
The EMP Solution: Design Commvault GO using innovative techniques to significantly reduce event spend, including:
Many of our staff are Disney trained and as a result, like all Disney experiences, we added personal touches that helped weave GO’s red thread throughout the event to help reinforce messaging. We also added an innovative touch by providing wireless headphones for show floor breakout sessions, allowing attendees to explore while listening. At every step, EMP worked with Commvault to work smarter in order to provide the best possible attendee experience. By working with EMP, Commvault saved over $100,000 in fees.