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Partner Event Marketing Manager – Samsara

Company Name: Samsara
Location: United States (Remote)
Type: Full Time

Job Description:

Interested in joining a top notch marketing team? Do you love to travel? Are you a builder who is comfortable working in ambiguity? We are looking for an energetic, highly organized, team player who loves a fast paced environment and thrives on results. In this role, you will meticulously plan, execute & measure new events and programs for our channel of North America partners. This is a fast-growing area of the business that plays a strategic role in our future success.This role will report into the Samsara Field Events team and partner closely with the Partner Marketing team, to build relationships and programs for a growing cohort of referral, reseller, installation, integration, insurance and ecosystem partners.

In this role, you will:

  • Define and manage end-to-end event strategy to support our commercial partnerships
  • Establish new event motions from the ground up to support initiatives like partner lead generation, partner enablement, or recruitment of new partners
  • Be responsible for end-to-end event program planning, project management and logistics, from initial planning to post-event program follow up. This includes vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, measurement, and maintenance of assets
  • Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights.
  • Support partnership and sponsorship motion at Samsara’s annual customer user conference, Beyond
  • Drive excellence in the field event discipline, deliver events that impress and stand out from the ordinary, and do so at a scale that can connect with the breadth and personality of our audience
  • Manage partner event budget; evaluate results against goals, and generate learnings for improvement
  • Own project management tools, documentation, event calendar, and processes used for managing partner event marketing programs & tradeshows
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

  • 5+ years of relevant experience in partner marketing, event marketing, product marketing, project or program management
  • 2+ years of marketing for B2B high-tech products/solutions
  • 2+ years experience using a CRM or Marketing Automation platform
  • Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders, with the ability to work across all levels of an organization
  • Strong communication, negotiation, and budget-management skills
  • Extraordinary attention to detail, yet can think big picture; analytical, yet creative; and a self-starter who is not afraid to execute and get in the weeds
  • Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
  • Passion for results, measurement and optimization to continuously drive ROI
  • 30-40% travel required for events (post-COVID)
  • Bachelor’s degree or higher

At Samsara, we welcome everyone regardless of their background, race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, etc. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.


Our target total compensation market position is in the top 25% of all software and hardware companies. Our full time employees receive an above market-rate salary, an outstanding equity offering, employee-led remote and flexible working, health benefits, personal development, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

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