North America Experiential Advisor – Dell Technologies

Company Name: Dell Technologies
Hopkinton, MA
Full Time

Job Description:

Dell Technologies is more than a technology company, it’s a people company. Here in Marketing Event Management, we connect with the trade and customers, presenting one voice and one face that is uniquely Dell Technologies. We plan and develop a range of marketing events for multiple business streams, enlisting services and exhibiting materials from a range of sources. Then, we execute them seamlessly on the day. Above everything, it’s about giving internal clients and customers a consistently superior experience.

What You’ll Achieve

As the North America Experiential Advisor you’ll be supporting our goal to drive customer engagement in fun/engaging/educational events, this role provides scope for strong cross-organizational interfaces, networking and fast paced knowledge and career development. You’ll manage all even logistics, delivering events on time and within budget. Developing, planning and executing events from initial concept through execution with expert communication and documentation. You’ll support both digital and physical audience acquisition strategies including, but not limited to social and paid media, direct mail, email, gifting and content production. You’ll partner with program stakeholders to create a cohesive alignment on all planning, execution and performance.

You will:

  • Have in-depth understanding of experiential events with strong event planning skills. Must have the ability to tie back specific business goals, strategies and customer expectations
  • Ability to drive projects, manage vendor and agency engagements and coordinate and supervise full event activation; assist in production of creative assets as needed for experience collateral and audience acquistion
  • Propose and track budgets, forecasts and compile summaries of total event costs, audience profiles, attendee feedback and event ROI
  • Ability to accurately reconcile each event including budgeting, POP/POS, pipe-line measurement, etc.
  • Use creativity to ideate with team to identify opportunities to maximize impact, surprise and delight for all attendees

Essential Requirements

  • Bachelor’s Degree with 3-5 years of experience or 5-7 years of experience in a similar role is required
  • Event experience to include booth design, drayage, catering, promotional support and staffing
  • Excellent organization skills and solid structured project management skills with proven ability to meet deadlines, manage budgets and deliver results
  • Experience in hosting virtual events using Zoom as a platform, creating a ROS (run of show) and understanding the digital assets and technology needed to create interactive virtual experiences
  • Agile, collaborative and proactive mindset – this person will wear many hats and collaborate with stakeholders across the business

Desirable Requirements

  • Familiarity of using registration platforms: Aventri, CVENT, etc. to effectively run reports and manage the attendee communication experience.
  • Familiarity/working knowledge of Adobe Creative Cloud Suite programs or other creative software.
  • Agency and/or agency management experience

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.