Newsela CMO Adriel Sanchez Shares the Edtech Firm’s Pandemic Marketing Pivot

Edtech firm Newsela has been making a name for itself, serving more than 90% of U.S. K-12 schools with learning content that challenges students at their reading levels with content from partners like The Washington Post, Smithsonian and National Geographic.  

While 2020 has upended many companies’ marketing plans, none more so than Newsela.  After undergoing a rebrand that launched in mid-January, the company decided in March as schools were pivoting to distance learning that they would provide content services free through the end of the school year to facilitate the shift to online learning.  EMP’s Gordon Stake recently spoke with CMO Adriel Sanchez about the challenges – and opportunities – the pandemic has presented Newsela. 

Fast Company has named Newsela one of their Most Innovative Companies 2 years in a row and Deloitte added them to their Fastest Growing Tech Companies 2 years in a row.