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Inbound Event Marketing Manager – Information Security Media Group (ISMG)

Company Name: Information Security Media Group (ISMG)
Location: Princeton, NJ
Type: Full Time

Job Description:

ISMG’s events also provide vendors with an effective method to generate leads while raising their brand exposure & awareness through sponsorship opportunities! Critical to the success & value of these sponsorships is ensuring our events have full attendance of quality guests.

That said, we are looking for an Event Marketing Manager to expand our audience reach & drive increased attendance by developing & implementing inbound marketing strategies & campaigns targeting cybersecurity professionals & practitioners. In this role, you will focus on understanding the target audience of our global events & create content, tell stories, & manage multi-channel marketing campaigns to appropriately position our brand & generate event attendees. Additionally, you’ll drive optimization by analyzing & reporting on the effectiveness of these marketing efforts & making adjustments as needed.

If you are a creative, collaborative, & passionate marketing professional who thrives in a fast-paced environment & is eager to solve complex problems while engaging with some of the smartest people in the cybersecurity industry, then we are looking forward to hearing from you!

What You’ll Be Doing

  • Developing & implementing inbound marketing strategies for ISMG global events that resonate with target audience segments & result in increased event attendee rates.
  • Creating & managing digital campaigns such as email marketing (primary), social media, video, PPC/SEO, etc. to drive event registration.
  • Utilizing nurture campaign tactics to reduce attendance attrition (registered vs. attended)
  • Tailoring & packaging promotional content for effective & engaging delivery via email & other campaigns.
  • Collaborating with graphic design team to oversee production of creative assets used for enhanced brand recognition/marketing.
  • Analyzing event campaign results & optimizing accordingly to improve performance & drive desired results.
  • Presenting comprehensive campaign reports & performance analysis to stakeholders, showcasing key metrics such as impressions, clicks, conversions, & ROI.
  • Enabling Event Sales teams to effectively position & close event sponsorships by aligning on audience engagement efforts, providing event briefs, & consistently transferring valuable knowledge.

What You’ll Bring For Success

  • Bachelor’s or Master’s degree in Marketing, Events, Public Relations, Communications, or other related fields
  • 3-5+ years of experience in Inbound Marketing/Event Marketing
  • Experience deploying & managing multi-channel marketing campaigns from start to finish
  • Strong understanding of inbound digital marketing strategies such as SEO/key word search, programmatic, email marketing, social media management/advertising, blog posts, video, etc.
  • Technical proficiency with related digital marketing tools such as CRM, automation software, databases, etc. (coding/HTML skills is a plus)
  • Excellent writing & editing skills with experience aligning creative content & copy across various channels
  • Knowledge of website analytics tools & experience analyzing data
  • Ability to prioritize & manage multiple tasks & projects
  • A desire to learn & grow within the marketing, events, &/or cybersecurity fields
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