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Head of Event Content Strategy & Production – Atlassian

Company Name: Atlassian
: San Francisco, CA
Type: Full Time

Job Description:

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Our Global Events team is comprised of passionate event marketers with backgrounds in building world-class, award-winning events that drive growth, build awareness, expand reach and create brand champions. The objective of the team is to craft customer-centric experiences through omni-channel marketing campaigns, and have a bit of fun while we do it!

We’re hiring a Head of Event Content Strategy, Operations & Production to join the Global Events reporting to the Head of Events. In this new role, you’ll develop the content strategy across the global event portfolio including proprietary events and third-party industry events. It requires an experienced global event content leader who is passionate about being a people manager, managing a team of 3+ full-time employees and contractors. You are well-versed in both digital and in-person events, and have experience defining and delivering successful event agendas, content frameworks, event messaging and breakout programs. You are an master collaborator who can align our event content to the broader event portfolio strategy, GTM objectives, and our brand.


  • Lead the content strategy, production and content ops team comprised of 3+ full-time staff and contractors, along with part-time agency teams.
  • Identify content needs and manage the content development process for all events end-to-end including strategy development, project management, production timelines, and event agendas; including identifying the right partners to provide input for content direction, and collaborate with on content development.
  • Manage the breakout program end-to-end, including launching call for speakers, managing track committees, lead session grading and selections, speaker communications and speaker preparation, session scheduling and more.
  • Leverage and amplify attendee and customer feedback in content strategy development, including surveys and focus groups.
  • Work internally to identify, recruit, and coordinate with the best SME speakers for sessions.
  • Schedule and manage production meetings, tech checks and speaker rehearsals.
  • Develop plans to syndicate event content into marketing campaigns post-event; enabling events to function as lifecycle marketing content generator.
  • Work closely with senior leaders to understand key messaging and product roadmaps in order to build successful content strategy for a multitude of events.


  • 10+ years of experience of enterprise technology event management or marketing experience.
  • 6+ years of experience managing a team of 10+ full-time direct reports, both FTE and contractor.
  • Diverse experience in roles on both the corporate side and with event logistics or production agencies.
  • International project management experience including experience with localization and translation.
  • Event content strategy experience including proprietary events, CxO events and industry events.
  • Expertise in bringing team members together and helping manage teams through change.
  • Experience in omni-channel campaigns, messaging and lead generation activities specific to events.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone’s perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

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