Field Marketing Manager – Pendo

Company Name: Pendo
Location:
Raleigh, NC / New York, NY / San Francisco, CA
Type:
Full Time

Job Description:

We’re looking for a highly motivated and innovative Field Marketing Manager with a passion for creating high touch marketing plans that engage customers and prospects, drive revenue acceleration opportunities, and create tangible brand moments that build brand awareness in market.

Our dream candidate is a self-starter, and thrives in a fast paced environment. They care deeply about their work and establishing a collaborative partnership with the revenue organization. They think big, turning unique ideas into compelling campaigns and differentiated events, and are always looking to evolve. When they see an opportunity, they seize it, and when they see a gap, they fill it. For them, no task is too small. With an eye for detail, they thrive on the small details that make a big impact, always with a maniacal focus on a robust customer experience.

Role Responsibilities 

  • Develop and execute strategic quarterly marketing plans that consist of ABM best practices and vertical campaigns that create and accelerate revenue throughout the funnel, support retention and expansion opportunities for our install base, and drive brand awareness in region.
  • Manage all aspects of a regional in-person and virtual event strategy and execution to include venue sourcing, logistics management, promotion, registration, communications, and execution for a variety of experiential programs, roundtables, and executive meetings.
  • Partner with aligned SDRs and Account Executives to drive customized outbound prospecting campaigns.
  • Collaborate with the revenue organization to understand pipeline goals, and regional needs to ensure that our events and campaigns are successful, and are receiving the most on-brand, and best-in-industry experience. 
  • Effectively track and measure results to make data informed decisions.
  • Travel to events to oversee on-site execution and conduct site inspections.

Minimum Qualifications 

  • Bachelor’s degree and a minimum of 3-5 years of relevant experience, including event planning and sales partnership, preferably in an entrepreneurial setting.
  • Comfortable in a fast paced environment with a “quick start” mentality and high production output, with the ability to work independently, and as part of a team
  • Creative, diplomatic, ability to multitask and handle pressure
  • Ability to travel as needed

Preferred Qualifications 

  • Experience working with a variety of stakeholders including C-level team members, entrepreneurs, investors, executives and vendors
  • Experience collaborating with Integrated Marketing Managers, and the ability to leverage corporate campaigns alongside field initiatives to drive full funnel demand.
  • Background in the B2B SaaS industry

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.