Field Marketing and Events Manager – Talentpair

Company Name: Talentpair
Location:
New York, NY
Type:
Full Time

Job Description:

Our CONFIDENTIAL, growth client is hiring a Field Marketing & Events Manager who will own the overall strategy and execution of our field marketing programs. You will be responsible for supporting the sales team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with sales, sales development and demand generation teams to plan and execute activities. This role will be in their NYC HQ.

Responsibilities

  • Support company’s demand generation and sales goals through regional field and industry events & activities
  • Research, plan and maintain company’s events cadence including 3rd party industry conferences, company’s -driven prospect and customer events, and regional sales driven hospitality field events
  • Own internal communication process between Demand Generation team and Sales
  • Assisting, accelerating, and creating sales opportunities to drive revenue through custom events and field initiatives by working directly with the sales team to identify customers & prospects from target accounts
  • Own end-to-end event logistics for all events, both in person and virtual, including sourcing venues, managing the relationship with the onsite event coordinator, executing the contract, managing the budget, and ensuring the event is executed flawlessly
  • Partner with Sales & BDR team to align on all pre and post event communication, marketing-driven campaigns, and event promotion strategy to ensure programs hit registration and pipeline goals.
  • Evaluate all campaigns’ impact and ROI to determine the success and forecast for potential future investment 

Requirements

  • 5+ years of experience in a Demand Gen, Field Marketing, or similar role
  • Experience using Salesforce, Marketo/Pardot/Hubspot, BDR Tools
  • Experience using virtual event platforms such as GoToWebinar, Bizzabo, ZoomWebinar, etc
  • Experience with B2B and Account Based Marketing (ABM)
  • Strong planning and organizational skills, including attention to detail
  • Experience managing a budget and analyze & interpret metrics around field marketing performance