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Field Events Marketing Manager – Capital One

Company Name: Capital One
Location
: New York, NY
Type: Full Time

Job Description:

Capital One has taken a bold journey to build a technology company while operating in a complex, highly regulated business. Through this journey, we’ve developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale, and are exploring making them available to others through a new line of business, Capital One Software (COS).

The Capital One Software marketing team is seeking a Field Events Marketing Manager with strong experience in integrated event management and strategy development. This individual will drive event strategy and partner with sellers to create net-new business opportunities, accelerate existing pipeline opportunities and deepen current customer relationships.

What You’ll Do

  • Drive strategy, planning and execution of owned and partner events (including in-person, virtual and hybrid) to promote Capital One Software products
  • Build and manage integrated/multi-channel campaigns, in partnership with channel leads and cross functional teams, that drive awareness, engagement and attendance with events
  • Support Sales & Customer teams with messaging, materials and tactics that drive unified and effective pipeline building – before, during and after events
  • Collaborate with marketing operations and channels teams to deliver event-driven social, digital and email campaigns, including post-event nurture campaigns to convert leads into opportunities and accelerate leads through the sales cycle
  • Ensure event messaging and content developed (such as collateral or presentation material) reflects buyer persona needs
  • Compile resource lists and develop templated assets/playbooks based on best practices and past learnings that can be used to execute repeatable events at scale
  • Evaluate the effectiveness of events, monitor ongoing results and present learnings/results to partner teams
  • Foster valuable partnerships with COS stakeholders across sales, customer success and product teams to ensure event strategy aligns with business imperatives
  • Develop strong relationships with external partners to lead co-marketing initiatives
  • Champion a holistic events learning agenda, informing short- and long-term where Capital One Software should attend and invest

Who You Are

You want to be an EVIDENCE-BASED MARKETER who…

As an INDIVIDUAL :

  • Your curiosity is endless. There’s always something else to learn.
  • You’re flexible and not afraid of change—in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You’re a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
  • You care—about the work, your team and the customers you serve.

Basic Qualifications

  • Bachelor’s degree
  • At least 3 years experience in an events strategy, planning or marketing role
  • At least 6 years experience in a marketing role

Preferred Qualifications

  • 5 or more years of experience in an events strategy or planning role
  • 7 or more years in a marketing role
  • 2 or more year experience in an events marketing role for technology SaaS products
  • Understanding and familiarity with ABM strategies and programs
  • Highly organized and detail-oriented with experience in cross-functional and matrixed teams
  • Startup experience
  • Virtual event planning experience – including webinars and interactive experiences
  • In-person event planning experience – including tech conferences, trade shows, VIP dinners, networking / happy hours
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