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Field & Event Marketing Manager – Postman

Company Name: Postman
: San Francisco, CA
Type: Full Time

Job Description:

Postman is seeking a results-driven Field and Event Marketing Rockstar who thrives in a fast-paced environment to contribute to pipeline creation, and grow the Postman brand. Reporting to the Senior Manager of Events and Field Marketing, the Field Marketing Manager will be responsible for planning and executing our hosted, sponsored and partner events strategy. The ideal candidate is a modern marketer that has demonstrated meeting revenue-based goals through integrated event programs to generate sales qualified opportunities.

They will be an integral part of the Postman Enterprise Marketing team and also partner closely with our Sales and GTM leadership to establish a tight loop between Marketing and Sales, both pre- and post-event. This person is expected both to execute event strategy and the tactics for sponsored and hosted events in the Western US and Canada.

What You’ll Do

  • Strategize, plan, and coordinate major company events (e.g. industry trade shows, hosted field events, and partnered events) to include venue selection, contract negotiation, speakers, sponsors, invitees, logistics, AV setup, registration, email blasts, direct mailers, budget reconciliation, e-marketing systems management, swag requests, etc.
  • Organize and host in-person and virtual events that create net-new sales opportunities, accelerate existing opportunities and deepen our customer relationships
  • Contribute to our marquee event “Postcon”, and associated in-person roadshow extended events
  • As part of the GTM team, be accountable for a pipeline goal, sales accepted opportunities, and supporting of event sponsorship for our community partners
  • Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
  • Responsible for the entire event from promotion, attendance to follow-up with lead-pipeline capture. Work closely with the sales and sales development teams on pre-event communications and event lead follow-up
  • Solicit internal and external feedback and manage post-event program evaluations to ensure learnings, results, ROI, and areas for improvement are effectively captured
  • Create unique event experiences/experiments that communicate the company’s value proposition and GTM motions
  • Project management of materials creation, staffing, on-site set-up, and logistics, working with a range of stakeholders, including agency partners, product marketers, and executive staff
  • Collaborate with marketing teams to develop and implement an integrated strategy that combines email marketing, paid media, social, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams
  • Track results of all campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)

About You

  • +5 years of experience in field/event marketing role including trade show planning, field event planning attendance, and reporting at a SaaS organization
  • Highly Organized, detail-oriented, and highly motivated with project management experience in a deadline-driven environment.
  • Ability to manage resources, budgets, and onsite personnel
  • Experience partnering with Mid-Market and Enterprise sales team and sales leadership
  • Metrics driven and have the ability to draw insight from marketing data, including pipeline reporting in CRM’s such as Salesforce
  • Experience with Event related CRM tools such as Zuddl, CVENT, Goldcast (or similar)
  • Strong cross-collaboration skills: knows how to interact with senior leaders (VP-level, CxO, MD) at public & private companies, demand generation, marketing operations, and other teams needed to help execute field marketing initiatives
  • Capable of traveling frequently for on-site event management for events in North America (up to 30% annual travel)
  • You have an ambitious “figure stuff out” attitude. You might not always know all the answers, but you’re eager to learn and figure it out.
  • A passion for Field Marketing and working with sales to generate pipeline and drive the business
  • A positive attitude, friendly outgoing demeanor, and willingness to take a few risks
  • Ability to demonstrate leadership, innovation and creativity, and an innate ability to think outside of the box
  • Understanding of the foundations of field marketing and how events can play a critical part in moving the business forward
  • Strong stakeholder management skills and are comfortable managing expectations and keeping teams on track

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.

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