Events Marketing Manager – VMware

Company Name: VMware
Palo Alto, CA
Full Time

Job Description:

We are hiring a Marketing Manager to support our Americas Events Execution and Experiences. This role will be responsible for executing the Americas events and experience for our executive and technical audiences. Your goal will be to drive pipeline, create demand, increase sales acceleration, and deepen our brand awareness with customers. Tracking and reporting are key essentials to ensuring visibility and alignment to goals.

The individual will work across different teams within Americas Marketing organization as well as with key stakeholders and colleagues in the Demand Center and Corporate Events. Strong cross-team collaboration, project management, event experience thru the lens of marketing, and operational excellence are critical elements to success in this role. Creativity and energy with fresh programs outlook are key requirements.

Key Responsibilities

  • Experience in event management, including in-person and online.
  • Delivering events thru a marketing lens to drive performance and customer experience.
  • Understanding and dissecting audience and segment data will be critical to the role.
  • Create and drive the VMworld experience of the Americas Marketing Team
  • Smart planning and discipline for large event management with multiple work streams.
  • Comfortable with project managing deliverables, timeline and people.
  • Support entire program lifecycle from planning, feedback and collaboration loop to execution of pre, onsite and post program management.
  • Operationalize programs and events in thoughtful execution, in close partnership within the team, program owners, Field Marketing and other stakeholders.
  • Maintain cadence of alignment calls and communications with key stakeholders and decision-makers across Americas and Global Marketing.
  • Drive continuous improvement and bring to the table fresh ideas to drive the most impact in our program initiatives and events.
  • Execute and report on execution of assigned budget. Tie spend against outcomes.


  • Event experience in the technology industry
  • Creative thinking and designing new ways of engaging with customers.
  • Strong work ethic and comfortable with partnering with various areas of business.
  • Proven ability to thrive in a fast-moving, dynamic culture.
  • Proactive, self-motivated professional with a positive attitude to learning and innovating.
  • Excellent communication and writing skills.
  • Adept in data analysis and reporting in Excel and Powerpoint formats
  • Record of accomplishment in managing across multiple projects and deadlines while keeping cool under stress.
  • Strong collaboration spirit and demonstrated success in achieving objectives through partnership and influence of others.
  • Exceptional team player with a zest for learning and willingness to take on new projects that may be assigned to them as the owner or run under different program teams.


  • Bachelor’s degree at minimum.
  • 5+ years of marketing experience is required.
  • Experience in IT/Technology or Hospitality industry.

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.