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Events Marketing Manager, North America – Qualtrics

Company Name: Qualtrics
Location
: Seattle, WA
Type: Full Time

Job Description:

Qualtrics continues to grow the field of Experience Management, bringing insights and actions to customers across the globe. To support our mission, we’re looking for someone who can take ownership of a dedicated field region, develop a strong marketing strategy, and execute a plan with unique experiences and campaigns that drive demand and revenue. This marketer will closely partner with marketing counterparts as well as the regional enterprise sales team and sales development representatives on field events and account-based marketing initiatives to create a steady stream of pipeline across multiple product lines and industries.

How You’ll Find Success

  • Self-motivation, with ability to work autonomously and communicate across teams
  • Strong attention to detail, project management and organization skills with the ability to independently manage multiple initiatives at once
  • Innovative; ability to bring new ideas and provide fresh perspectives on current field processes
  • Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
  • Excellent communication and interpersonal skills
  • Exceptional stakeholder management and interpersonal skills required.

How You’ll Grow

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.

  • As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
  • You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
  • In this role, you will take ownership of some of our most strategic industry events and tradeshows engaging with some of our largest Enterprise level accounts. Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
  • We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You’ll Do

  • Strong understanding, experience, and passion for events, demand generation, and revenue attribution.
  • Own the overall strategic vision and execution of strategic industry conferences that create new opportunities, build executive relationships, and impact revenue growth
  • Think creatively and generate ideas to build robust, unique 1:1 and 1:few  campaigns  through these events
  • Partner with fellow field and ABM marketers, as well as sales and broader marketing counterparts to develop and deliver high-touch ancillary marketing events that support multiple products and industries
  • Create, execute, and monitor a comprehensive follow-up strategy for each campaign and event
  • Work cross-functionally with PR and AR to elevate how we amplify our message through tentpole events
  • Work cross-functionally with SDRs, sales, product, digital marketing, customer success and many others to design a strategy to engage with top accounts
  • Work with Marketing and Revenue Ops teams to manage measurement of every program and its impact through Tableau reporting; evaluate event/campaign ROI, ensure department consistency in reporting, and present recommendations for improvement
  • Maintain weekly KPI and ROI reporting and dashboards for review across all events and campaigns
  • Manage and maintain the invoicing process and accounting for events to ensure consistent tracking across all regions
  • Oversee and manage our suite of vendors for third-party events (AV, booth vendors, direct mail, swag, etc)
  • Travel to select regions to provide onsite support for events as needed

What We’re Looking For On Your Resume

  • Bachelor’s degree, with a preference for Marketing, Business, or equivalent
  • 4-7 years of previous marketing experience; including planning and coordinating field events and creating marketing plans
  • Proven experience in end-to-end ownership of B2B marketing and events role (enterprise software, SaaS, regional marketing a plus) in environments with Sales Executives, and Customer Executives
  • Hands-on experience co-developing strategic account plans with customer-facing teams for Enterprise Software accounts
  • Excellent copywriting skills and attention to detail for promotional emails, invitations, and other event-related materials
  • Knowledge of Salesforce, On24, Coda, Qualtrics and other event management software preferred

What You Should Know About This Team

We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.

  • Though small in number, our team is agile and fiercely determined.
  • Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
  • Challenges excite us, as we view them as opportunities for growth and positive transformation.
  • We are not merely observers of change; we actively initiate and drive it.

Our Team’s Favorite Perks And Benefits

  • A comprehensive package consisting of base, super and generous benefits. Structured promotion and progression pathways.
  • We offer top-of-the-range private health insurance, annual experience bonus, wellness stipend to allow you to focus on your mental and physical wellbeing and much more.. did we mention the catered lunches (in office) 5 days a week?
  • Dedicated no-meeting “Focus Fridays” for you to get your most important work done before you head into weekends

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

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