Events Marketing Manager – American Software, Inc.

Company Name: American Software, Inc.
 Atlanta, GA
Full Time

Job Description:

The Events Marketing Manager will be responsible for managing key work streams and/or entire events or conferences end-to-end including vendor and venue coordination, event logistics, budget, event timelines and event measurement. Ideal candidate must be highly organized, results oriented, capable of managing multiple, simultaneous projects, and a collaborative team player.

Duties And Responsibilities

  • Create event experiences that differentiate Logility and ensure direct buyer connections, that are aligned to overall marketing campaign strategy and in collaboration with corporate, product and field marketing teams.
  • Execute event experiences end-to-end with an ‘on-time, on-strategy, on-budget’ mentality and a hands-on approach.
  • Collaborate with Product Marketing to identify subject matter experts across the organization to develop engaging and relevant messaging that drives event attendance and conversions.
  • Manage each event’s campaign plans, budgeting, goal setting for both lead and pipeline generation, tracking towards the goals, and reporting on the ROI of the event.
  • Work with marketing leadership in developing marketing strategy for events; be responsible for the production and distribution of event-related marketing materials including websites, email campaigns, advertising, etc. through close collaboration with various marketing teams.
  • Set, communicate, and maintain timelines and priorities on every project.
  • Manage and communicate with all stakeholders (internal and external) to ensure the successful planning and execution of specific event programs.
  • Provide creative, impactful solutions to projects that provide fresh perspective and solutions.
  • Lead core planning meetings across marketing groups, driving alignment against shared objectives.
  • Define and manage detailed processes for events (e.g., timelines, venues, suppliers, legal obligations, staffing and budgets).
  • Build and distribute regular pre-event status and post-event reports.


  • Bachelor’s degree along with 3+ years of related marketing experience, ideally in event or field marketing, demand generation, or sales enablement; experience in eCommerce, advertising, or digital marketing a plus.
  • Experience in the Supply Chain industry is strongly preferred, but not required.
  • Working knowledge of Microsoft Word and Excel; proficient with ON24 or similar event management platform
  • Familiarity with Smartsheet, Microsoft CRM, and project management tools a plus
  • Ability to work in an environment with tight deadlines
  • Strong oral and written communication skills, and a strong attention to details
  • Excellent time management and organizational skills
  • Ability to lead and motivate a cross-functional team
  • Ability to work as part of a team, demonstrate initiative, and solve problems independently
  • Strong analytical skills
  • Flexibility and insight to adjust programs based on performance and goals
  • Superior professionalism and judgement
  • Strong work ethic and positive attitude