Events Marketing, Director – Synopsys Inc

Company Name: Synopsys Inc
Location: Mountain View, CA
Type: Full Time

Job Description:

This leader is focused on Synopsys’ event program ranging from the industry’s largest user group and industry events to global sales and employee meetings and conferences. A visionary, this leader owns the strategy, content, and implementation of exciting, engaging, and flawless experiences, directing a team of in-house digital and event experts. This highly visible role offers a unique opportunity to reimagine and architect the company’s go-to-market strategy for events that are focused on brand expansion and demand generation across a spectrum of virtual and live venues.

This critical executive will come in with fresh ideas and new thinking, including using emerging technologies and platforms to drive business results while creating amazing experiences. It works closely with marketing executives and eco-system partners to create and align programs with company strategy and program goals. A passion for technology, digital marketing, and a data-driven mindset is part of the skillset of this key executive.

Responsibilities

  • Shape and lead the vision of the event, including content strategy and plan, and be accountable for success metrics
  • Direct all aspects of events, working within budgets, meeting timelines and deadlines, as well as supervising operations and quality of execution
  • Oversee and mentor a team of global digital marketing and event experts as they execute comprehensive events programs
  • Create event marketing plans and provide ongoing reporting against registration, attendees, and overall goals
  • Collaborate across the organization to ensure consistent alignment and transparency of event goals and strategies
  • Be the subject matter expert on event trends and recommend new event opportunities and monitor competitor event activity
  • Oversee all pre-event and post-event communications and marketing initiatives
  • Manage vendor relations and ensure compliance with corporate rules and guidelines

Skills And Qualifications

  • Bachelor’s degree in business, marketing, or related field
  • 10+ years of B2B marketing management
  • Hands-on corporate event planning and logistics experience; working knowledge of virtual event platforms including best practices
  • Strong problem-solving, people management, and relationship building skills
  • Energetic results-oriented self-starter, with the ability to work effectively in a dynamic environment and influence varied audiences
  • Management of projects, budgets, and resource allocation to support success and efficiency
  • Demonstrated linkage of event efforts to the organization’s broader growth plan
  • Hands-on experience creating event communications optimized for various channels
  • Willingness to travel up to 30 percent of the time
  • Strong Excel and PPT skills
  • Strong communicator and influencer

Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.