Events and Partnerships Marketing Manager – Aledade, Inc

Company Name: Aledade, Inc
: Bethesda, MD (Remote)
Type: Full Time

Job Description:

The Events and Partnerships Marketing Manager will work cross-functionally to plan and execute a local and national events program in collaboration with a variety of external partners. The ideal candidate will have experience managing all aspects of events (In-person and Virtual) to drive awareness and lead generation on behalf of a brand.

The Growth & Network Operations team’s responsibility is to expand Aledade’s national network of independent physician partners through compelling marketing programs, strategic partnerships and relationship-based sales, which we refer to as Provider Outreach. As Aledade continues to expand rapidly, we are seeking an experienced Events and Partnerships Marketing Manager.

We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or from our headquarters office in Bethesda, MD. This role will require up to 50% travel.

Who you are:

You’re a confident, upbeat people person who loves to think of new ways to make a splash in the world of events marketing. You’re a master project manager who feels right at home managing multiple internal stakeholders, external vendors, and competing priorities. You consider yourself a natural influencer with the ability to strike up conversations with strangers and turn them into brand believers.

What you will do:

  • Lead the planning and execution of Aledade’s attendance at local and national events (In-person and virtual)
  • Drive toward specified national and regional goals for awareness, nurture and lead generation from events program
  • Manage the production and coordination of all speaking engagements, educational exhibits, and sponsorships
  • Create detailed proposals for all marketing events, including timelines, venues, vendors, staffing, and budgets
  • Conduct kickoff, status, and debrief meetings with stakeholders for each event
  • Manage the negotiation and contract process for all local and national events
  • Create and deploy event email marketing campaigns using marketing automation platforms
  • Attend events throughout the country, networking and serving as a brand ambassador for Aledade
  • Work with internal creative team to develop marketing materials to educate practices about the value-based care landscape and Aledade’s offerings
  • Kit the representative team with everything they need to promote Aledade including content, booth set up, presentations, branded items, and lead lists
  • Book travel and lodging for all Aledade attendees in a timely manner to ensure best rates
  • Send follow-up communications and materials to event attendees, as appropriate, to cultivate new leads
  • Maintain status of events and new leads generated in Aledade’s Customer Relationship Management (CRM) system
  • Proactively monitor the national and regional landscape of conferences and events, such as professional association meetings and key stakeholder conferences, where Aledade could benefit from having a strategic presence
  • Engage with Aledade leaders to support efforts to build, maintain and nurture relationships with key national partner organizations
  • Manage process related to partnership-driven growth, including both national “Key Accounts” and local partnerships
  • Create and deliver weekly dashboards of local and national event activity

What skills and experience you have:

  • Bachelor’s degree preferred
  • 5+ years of experience managing and marketing events both on the local and national levels for In-person and virtual events
  • 2+ years of experience managing and marketing webinars through On24 or other technical solution
  • Experience serving as a representative of a brand at events
  • Experience working with marketing and creative teams to drive brand awareness and lead generation at events
  • Some experience creating email campaigns; preference for candidates who have experience with MailChimp or Pardot
  • Understanding of how to track and manage leads in a CRM system (preferably Salesforce)
  • Superior time management and organizational skills with expertise in project management and consistent communication
  • Proactive self-starter with the ability to lead in a fast-paced environment across multiple functions
  • Healthcare industry experience a plus
  • Thinks beyond their immediate team and contributes to making Aledade holistically better (active engagement in D&I efforts, culture initiatives, facilitating training, leading roundtables, etc.)

All prospective hires will be required to demonstrate that they have been fully vaccinated against COVID-19 with a COVID-19 vaccine for which the U.S. Food and Drug Administration has issued a license or an Emergency Use Authorization prior to mutually agreed upon start date at Aledade, unless they qualify for a medical or religious accommodation to this vaccination requirement.

If you are passionate about transforming the healthcare system into one that best serves the needs of patients, doctors, and society, we’d love for you to join us!

Who We Are:

Aledade is a leader in population health that is using innovative, value based solutions to transform the way physicians interact with their patients. We are on a mission to change healthcare for the better and solve complex problems within the healthcare system.

We follow the simple but radical idea that Aledade only succeeds when our partner practices succeed. From our cutting-edge technology platform to practice transformation services, we provide physicians with everything they need to create and run an accountable care organization ( ACO ), revamping the way they practice and getting them back to where they should be: quarterbacking their patients’ health care!

Our customized solutions help clinicians in communities across America preserve their autonomy, deliver better care to their patients, reduce overall costs, and keep independent physician practices flourishing.

What Does This Mean for You?

At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness, and a desire to learn. You will work with team members that bring a wide range of experiences, interests, backgrounds, beliefs, and achievements to their work, united by a shared passion for public health and a commitment to the Aledade mission.

We’ve recently been recognized as a Top Workplace by The Washington Post, Best Workplace in HealthCare & Biopharma, Top 100 Best Small & Medium Workplaces, Glassdoor Best Places to Work, a Best and Brightest Companies to Work for in the Nation, a Tech Tribune 10 Best Tech Startups in Maryland and Bethesda, Best Tech for Good, Best Workplaces for Millennials, Best Workplaces for Women, Best Workplaces for Parents, and a 2020 Inno on Fire by DC Inno.

That’s because the things that matter to you also matter to us!

In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the needs of our team-members:

Flexible work schedules and ability to work remotely available for many roles

Educational Assistant Program

Robust time off plan (21 days of PTO in your first year!)

Paid Volunteer Days

10 paid holidays

12 weeks paid Parental Leave for all new parents

6 weeks paid sabbatical

Health, dental and vision insurance paid up to 80% for employees, dependents, and domestic partners

401(k) with up to 4% match

Stock options

Monthly cell phone stipend

Weekly catered lunches

Jeans everyday workplace

Gender neutral bathrooms

And more!

At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.