Event Producer – MKTG

Company Name: MKTG
Location:
Missouri, United States
Type:
Full Time


Job Description:

MKTG Event Producers plan and activate brand events and are responsible for the overall quality and execution of consumer experiences. Specific responsibilities include (but not limited to): event sourcing, investment evaluation, sponsorship negotiation, budget creation management, event staffing, vendor communications, timeline management, asset logistics, and on-site execution. Events range in size, scale, and timing, and Event Producers must be able to organize and coordinate multiple sized events simultaneously. This role requires strong cultural, community, and local awareness, with the ability to connect brands with the right events while maximizing consumer satisfaction and brand relevance.

Position Responsibilities:

  • Responsible for event planning and activation within designated marketing region, ensuring all activation deliverables are met
  • Source event opportunities that align with brand objectives
  • Activate events according to brand guidelines and ensure execution is consistent with brand standards
  • Coordinate staffing and logistics for all non-premise brand experiences (event staffing, asset transportation, product delivery, etc.)  
  • Lead on-site production and or provide experienced on-site PM to lead (asset facilitation, consumer sampling, hospitality, content capture)
  • Point-of-contact for clarification, decisions concerning development items, trouble shooting, and issue escalation
  • Manage local storage and inventory of event assets, POS as well as general event supplies
  • Work with national and local vendors, including insurance carriers
  • Procure permits, civic documents, and all other permits / paperwork required for events
  • Responsible for post event recaps, feedback, KPI event data recaps as well as insights on current and future events

Organizational Purpose:

  • Partner with event organizers and negotiate event sponsorships that maximize brand impact and value
  • Responsible for client and stakeholder communication – with ability to clearly present ideas, challenges, and solutions
  • Responsible for managing pre / during / post event communications, ensuring any issues or changes that might impact events are escalated or approved through proper channels and documented

Financial Responsibility:

  • Responsible for event budget creation, implementation, expense tracking & management, and reporting
  • Supports the management of the PO system as well as project budget tracking
  • Provides continual budgetary input to the Regional Director on event cost expenditures per event

Management Responsibility:

  • Reports directly to the MKTG Regional Director
  • Oversees team of regional Associate Producers
  • Ensure activation is planned for / and executed in compliance with state event regulations, local sampling laws, company policies, and client marketing codes
  • Recruit, hire, and manage a local team of part-time event staff (production assistants, brand ambassadors, specialists, etc.)

Outputs:

  • Continual evaluation of local market sponsorship opportunities and local event alignments against brand objectives
  • Meet regularly with Regional Director and Associate Producers to ensure and enforce activation scopes are achieved
  • Ensure that part-time event staff are understanding of activation goals and local compliance

Required Skills & Experience:

  • 5 – 8 years of experience producing experiential / event production projects within a marketing or communications environment
  • Particularly interested in experience tying business strategy and sponsorship to experiential events.
  • Experience in at least one additional specialized area such as: stage production, lighting technology and design, transportation, set fabrication, décor styling, etc.      
  • Strong organizational and coordinating abilities
  • Keen attention to detail
  • Top notch negotiation abilities to achieve great deals with resource partners
  • Ability to support numerous events simultaneously while managing priorities and timelines  
  • Strong interpersonal skills and easily approachable
  • Ability to pro-actively anticipate obstacles and create solutions.
  • Must possess a strong work ethic, thrive in a fast-paced dynamic work environment, (this is not a 9 to 5 job)
  • College graduate (BA or BS) or equivalent work experience preferred
  • Daily Use/Knowledge of: Microsoft Word/Excel/PowerPoint, Keynote. General understanding of Sketchup or ACAD is preferred
  • Flexible to accommodate work travel statewide