Event Marketing Specialist – Planet Technology

Company Name: Planet Technology
Needham, MA
Full Time

Job Description:

Event Marketing Specialist

  • Create and maintain schedules and manage projects from inception to completion
  • Execute on marketing strategy and attendee recruitment activities inclusive of target audience, tracking, messaging, and methods of outreach (Emails, social, telemarketing, personal outreach, etc.)
  • All marketing activities will focus on meeting department KPIs ( i.e., conversions, registration goals, attendee goals, net new name acquisition).
  • Create and proof (to ensure accuracy) content that motivates, inspires, educates, informs, sells, and ultimately provides information to generate registrations across a wide variety of digital platforms
  • Immediately following each event, report post-event data in department reporting tools
  • Utilize and develop a mastery of all department technology tools (i.e. CVENT, Monday.com, Adestra)
  • Lead special projects when asked within department
  • May include travel to events to ensure operational excellence
  • Vet registrations for events to ensure attendee qualification criteria are met

Event Marketing Specialist

  • 2+ years related experience
  • Exceptional communication, writing, and analytics skills
  • Strong B2B or tech industry knowledge and experience
  • Solid computer skills, including MS Office (Word, PowerPoint, and Excel) and knowledge of CVENT a plus
  • BS/BA degree required, preferably in marketing or communications