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Event Marketing Manager – QualTech RPO

Company Name: QualTech RPO
Location: Columbus, OH
Type: Full Time

Job Description:

We are looking for an Event Marketing Specialist to join the fast-growing team. As we expand, we have a keen focus on event marketing, including creating programming for and selling into local bar and restaurant establishments, hosting watch parties, partnering with all sizes of festivals and local events, and identifying various opportunities to showcase and grow us brand. It is critical to have talented, ambitious people who are focused on growing our brand and gaining unique patrons at a grassroots level.

In this role, you will:

  • Focus on driving new customer acquisition
  • Post event analysis and review, working with various member of the organization to provide data and tracking as available
  • Increase brand awareness and engagement by driving street level activation and awareness
  • Execute strategy focused on driving brand relevance and authenticity through grassroots events
  • Increase customer lifetime value and retention through meaningful events, loyalty programming, and strategic partnerships
  • Manage internal and third-party promotional teams to execute events
  • Responsible establishing and maintaining customer relationships, mainly bar & restaurant partners, local event teams, and other meaningful partners in the betting and sports enthusiast space
  • Meet established objectives; monthly and annually including preparing presentations and proposals for various stakeholders
  • Follow and evolve the “Standard” event set up, including managing inventory of key items for execution across various stakeholders
  • Maintain on-going strategic outline that addresses various scenarios for events and bar & restaurant partnerships
  • Maintain an understanding of the SuperBook Sports technology, including the evolution of the product
  • Ensure partners have a keen understanding of our Responsible Gaming Messaging and adhere to those standards
  • Work with affiliate marketing team to create trackable opportunities for long term and short term partners, awarded for their success in growing the SuperBook Sports brand

Other Qualifications:

  • High School Diploma or GED required
  • 2+ years of sales or event marketing experience required, experience within the consumer product industry preferred
  • Excellent written and verbal communication skills
  • Effective problem-solving skills with limited guidance in a fast-paced environment
  • Must be able to demonstrate through work experience, leadership, business knowledge, and the ability to envision a successful sales & events program
  • Knowledge of Sports Betting or Sports Marketing preferred
  • Valid Driver’s license required with access to transportation
  • Ability to travel nationally, 30-40%, work some nights and weekends, and able to adapt to flexible work schedules

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