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Event Marketing Manager, Merchant Engagement – Recharge

Company Name: Recharge
Location
: United States
Type: Full Time

Job Description:

In this multifaceted role, you’ll spearhead Recharge’s owned event initiatives, playing a key role in merchant retention, upsell opportunities, and building strong brand loyalty. You’ll own the strategy, execution, and measurement of our marquee events – ChargeX (annual user conference) and ChargeUp (regionalized hosted events) – ensuring they deliver exceptional value to our merchants and contribute significantly to Recharge’s overall goals. Additionally, you’ll provide support and alignment for the ABM (Account-Based Marketing) team’s event motion, fostering a cohesive event experience for our high-value accounts.

What you’ll do

  • ChargeX – Lead the Charge:
  • Partner with the Director of Events and cross-functional teams (Marketing, Sales, Success) to develop and execute a captivating ChargeX conference experience and strategy.
  • Oversee all aspects of ChargeX, including theme development, agenda creation, speaker recruitment, production, staffing, budget management, vendor coordination, and marketing initiatives.
  • Craft and deliver engaging presentations that showcase Recharge’s value proposition and drive product adoption.
  • Measure event success through key metrics (attendance, engagement, ROI) and utilize data to refine future ChargeX conferences.
  • ChargeUp – Energize Regional Markets:
  • Plan and execute regional ChargeUp events, tailoring content and format to cater to the specific needs of merchants in each region.
  • Collaborate with regional sales and partner marketing teams to ensure successful event promotion and merchant engagement.
  • Leverage learnings from ChargeUp events to inform broader Recharge marketing strategies.
  • ABM Event Motion – Align and Support:
  • Work closely with the ABM team to ensure alignment between ChargeX/ChargeUp events and targeted outreach efforts for key accounts.
  • Assist with the execution of 1:1, 1:few, and 1:many engagement activities for high-priority accounts during events.
  • Provide insights and feedback to the ABM team regarding merchant needs and pain points identified through event interactions.

What you’ll bring

  • Minimum 5+ years of experience in event marketing or a related field.
  • Proven track record of planning and executing large-scale marketing events.
  • Strong understanding of B2B subscription and DTC marketing strategies, campaign management, and event budgeting.
  • Excellent communication and interpersonal skills, with the ability to build rapport with diverse stakeholders (internal and external).
  • Project management expertise with a focus on organization, prioritization, and meeting deadlines.
  • Data-driven approach with a passion for measuring and analyzing event impact.
  • Experience working in a fast-paced environment and managing multiple projects simultaneously.
  • Proficiency in project management tools (e.g., Asana, Trello) and marketing automation platforms.
  • Bonus: Experience with the subscription commerce industry and a passion for Recharge’s mission.

Recharge Payments is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age. Recharge Payments prohibits any form of workplace harassment.

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