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Event Marketing Manager – Feefo

Company Name: Feefo
Location
: United States
Type: Full Time

Job Description:

As the Event Marketing Manager you will lead the strategy and execution of our global events program, focused on driving brand awareness, pipeline creation, and account engagement.

Lets talk about Responsibilities:

End-to-end event ownership:

  • Execute a wide variety of events including proprietary events (user conferences, roundtables, meetups, and executive dinners), third-party conferences, virtual events (webinars, workshops, cooking classes, etc.), partner events (SuiteWorld, channel partner annual meetings, etc.), and sponsorships
  • Strategize, plan, and coordinate all event logistics including venue selection, contract negotiation, speakers, sponsors, invitees, AV & virtual event setup, registration, email communications, direct mailers, budget tracking, swag orders, etc
  • Collaborate closely with sales and sales development teams on pre-event communications and event lead follow-up
  • Craft impactful event marketing materials such as booth graphics, product demos, and on-site collateral
  • Collaborate with Sales and Marketing to deliver ABM-focused events aligned with the ABM strategy
  • Travel to select regions to provide on-site support for events as needed

Cross-department event support:

  • Work with customer success teams to identify relevant customer advocacy opportunities and organize customer-centric events such as Product Advisory Committee or Customer Advisory Board meetings
  • Support executive speaking engagements and presentation support

Performance & Analytics:

  • Maintain weekly KPI and ROI reporting and dashboards for review across all events and campaigns
  • Manage and maintain invoicing process and accounting for events to ensure consistent tracking across all regions

Agency Management:

  • Manage any agency resources specific to event programs

Requirements

Let’s talk about what you need to excel:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field
  • 5+ years of experience in event management, preferably in a B2B SaaS environment
  • Proven track record of successfully executing events of varying scales and formats
  • Strong project management skills with the ability to manage multiple priorities and deadlines
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners
  • Experience in managing event budgets and ROI analysis
  • Willingness to travel as needed

Zone and Co is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.We strongly encourage candidates of all different backgrounds and identities to apply. This is an opportunity for us to bring in a different perspective and we’re eager to further diversify our company. Zone & Co is committed to building an equitable, inclusive, and supportive place for you to do some of the greatest work of your career.

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