Event Marketing Manager – Covetrus

Company Name: Covetrus
Location:
Oklahoma City, OK
Type:
Full Time

Job Description:

Covetrus is seeking a n Event Marketing Manager to manage customer engagement campaigns across a variety of channels including internal sales meetings & events, trade shows, sponsorships, and virtual events .

The company participates in approximately 250 trade shows annually and hosts 3-5 high-profile internal sales events each year. This position will report into the Senior Manager, Event Marketing and be responsible for managing and supporting all aspects of our event marketing and experiential efforts nationwide. This role will directly manage Covetrus’ relationship with event managers and contracted third party suppliers, as well as serve as internal support for additional customer engagement opportunities within targeted segments (webinars, in-clinic programming, promotions, etc.) .

Responsibilities

  • Support with planning, execution, and analysis of our 7 large national trade shows .
  • Negotia te t rade s how sponsorships and booth placements and identif y additional opportunities for added brand exposure.
  • Develop creative briefs for internal content and campaigns team to produce materials that will support events and meetings.
  • Establish and maintain strong relationships with trade show management to assist with contract negotiations .
  • Manag e registration, travel, and housing arrangements for internal team members attending national events.
  • Develop training materials to support field sales staff with event execution.
  • Support Event Marketing Planner with smaller regional event execution as needed.
  • Ensure all customer engagement s in-field are aligned to overall company strategy and priorities.
  • Work with Creative, Demand Generation and CRM team to optimize customer engagement pre- and post-show .
  • Oversee event reporting, capture key learnings/ recommendations, and analyze the results to determine success.
  • Work with Creative, Demand Generation and CRM team to optimize customer engagement pre- and post-show .
  • Support with strategy development of virtual events.
  • Manage logistics of virtual events including customer webinars and educational events .
  • Suppor t internal events like our National Sales Conference and Zone Meetings through presentation content development and general meeting planning .
  • Identify and secure keynote speakers for high-profile meeting s and trade show s.
  • Interview , select and manage temporary event staff .
  • Process and track all event related expenses/invoices and complet e monthly financial reconciliations
  • Lead and assist with other experiential marketing efforts as needed

Required Qualifications

Education 

Bachelor’s degree or equivalent combination of education and experience. Focus in Business, Marketing, or Management preferred .

Experience

  • 5-7 years marketing , client service or project management experience.
  • Event management or trade show experience preferred.

Competencies (skills And Abilities)

  • Trade Show management experience
  • Inventory management experience
  • Project management software experience ( i.e. Asana, Basecamp, etc.)
  • Experience with ROI metric tracking
  • Flexibility and ability to work under pressure to meet strict deadlines in a team environment
  • Dually creative, logistical, and data-driven strategist
  • Ability to work both autonomously and in a group dynamic
  • Must demonstrate strong organizational skills and attention to detail with the ability to multi-task.
  • Proficient with Microsoft Office Suite (especially Excel)
  • Strong written and verbal communication skills

Physical Demands/ Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Pet friendly office environment.
  • Extensive computer use.
  • Business travel up to 10%
  • Ability to lift up to 25 pounds
  • Ability to stand for several hours as needed at events

Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.