Event Marketing Manager – Amazon Business

Company Name: Amazon Business
Location: Seattle, WA 
Type: Full Time

Job Description:

We are seeking an experienced event marketing professional who thrives in a dynamic, fast-paced environment, and has a passion for diving deep into the full event lifecycle to drive planning, execution, and post event analysis of Amazon Business events.

As an Event Marketing Manager within Amazon Business, you will manage owned and third party (3P) events, working with internal partners and vendors to produce world-class online and offline events. You will dive deep into post campaign analysis to ensure all activities are delivering against predefined targets. This role will collaborate with stakeholders from across business units to ensure the breadth and depth of Amazon Business services and communities are reflected in events.

The Event Marketing Manager will be the primary owner for driving the success of these events, and also be responsible for communicating progress at various levels in the organization. They will help to establish measurable best practices for growing the program towards achievement of goals, set up scalable processes, and develop methods for automation to improve overall efficiency.

The ideal candidate balances creativity with analytics and has strong program management skills. They thrive in ambiguous environments and are energized by situations where they need to roll up their sleeves to get things done. They are able to influence senior stakeholders across the organization while listening to problem statements and finding opportunities to engage and delight customers. They must have a strong track record in building scalable marketing/promotional programs across multiple channels and with various types of events (trade shows, owned conferences, and virtual events).

If you possess these skills and are an event generalist who enjoys building new programs, this may be the role for you!

Key Job Responsibilities

  • Own event management from inception to assessment.
  • Develop and execute novel event approaches to drive customer engagement through events
  • Develop and execute overall event strategies, e.g. the 3P event approach and onsite (web) events (Small Business Month, etc)
  • Own and develop a high bar of customer experience for all events in the organization
  • Manage go to market event plans, including key proposals and execution plans for each event
  • Liaise with senior internal stakeholders to develop timely inputs, set-up processes across other functions of the organization to maintain a high bar on quality execution
  • Compile, analyze, and present performance metrics and enlighten potential opportunities for program growth
  • Establish guidelines and best practices across teams, leading and contributing to event calendar, stakeholder communications, standard operating procedures (SOP), vendor lists, and documentation of mechanisms.
  • Source services from vendors through RFPs and analysis to scale support.
  • Write, contribute to, and present strategy docs to leadership and stakeholders.
  • Attend in person events that require vaccination status based upon the location and third-party event regulations

Basic Qualifications

  • 5+ years’ experience in event marketing
  • 5+ years of experience producing and scaling medium to large events
  • Strong oral and written communication skills
  • Experience analyzing and interpreting data to make business recommendations.
  • Ability to self-start and work both independently and within a team
  • Strong bias for action: can manage multiple priorities and create a sense of urgency in a fast-paced, dynamic environment.
  • Exhibits ability to stay calm under pressure; resilient to set-backs
  • Pivots easily from generating big, creative ideas to executing and driving process improvement
  • Proven ability to influence without authority
  • Partners effectively with multiple stakeholders
  • Ability to thrive in an ambiguous environment and make decisions autonomously.
  • Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
  • History of managing complex and highly visible projects with success.
  • Experience with MS Word, Power Point and SharePoint
  • Proficiency with MS Excel

Preferred Qualifications

  • Experience managing B2B events in finance, technology, or procurement
  • Experience working in rapid growth companies and industries
  • Ability to travel domestically & internationally and work across time zones
  • Desire to work in a rapidly changing, ambiguous, and undefined environment
  • Event industry-related certifications (CMP, CMM, CTSM, etc)
  • Experience working with AEM, BI tools, Salesforce, Marketo, Pardot, or similar digital marketing tools
  • Demonstrated ability to perform well in a highly dynamic, geographically diverse, and rapidly changing environment

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.