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Event Marketing Enablement Sr. Specialist/Associate Manager – Salesforce

Company Name: Salesforce
: New York, NY
Type: Full Time

Job Description:

Salesforce Strategic Events produces the world’s best technology events that are the envy of the industry. Dreamforce is the largest software conference in the world and is regarded as an industry standard. We also produce events across the US and globally to engage and activate our hardworking customers and prospects. Salesforce is seeking a dedicated Event Marketing Enablement Sr. Specialist/Associate Manager to join our team.

We’re looking for a self-starting standout colleague with a “can do” attitude who is passionate about working with Sales, has proven collaboration and communication skills, is eager to learn, and has shown experience driving effective Sales Enablement strategies with measurable results.


  • Support development of a comprehensive enablement strategy across strategic events
  • Deliver on audience acquisition goals in collaboration with Demand Generation
  • Enable Sales teams to deliver event registration, know and speak to value, and ultimately leverage events to drive company revenue goals
  • Support development and communication of registration, promo code redemption, allocation usage, inventory rates, and sales efficiencies
  • Develop comprehensive tools that enable event registration, onsite preparedness and post-event follow up
  • Champion and drive process with cross-functional partners to ensure post-event reporting and follow up is impactful
  • Collaborate with the Global Enablement & Strategy team to holistically leverage events as core marketing tenant
  • Develop sales incentives to drive registration and increase seller accountability
  • Act as main point of contact for Sales organization, Field Marketing and Event Agency partners
  • Act as Event evangelist, communicating strategy and value on large cross-functional team calls
  • Lead and troubleshoot registration reports and dashboards with Marketing and Agency partners, finding opportunities for automation & streamlining processes

Qualifications And Skills

  • 4-6 years of experience working in Events or Field Marketing with an emphasis or background in enablement, event marketing, sales or sales development
  • Outstanding project and time management skills – highly organized, detail focused, results-driven, and accountable
  • Excellent interpersonal skills with a proven ability to deal professionally with senior executives, vendors, and team members at all levels of the organization
  • Strong storytelling, public-speaking, and presentation skills including the ability to build & deliver slide decks and clear, concise communications for Sales audiences
  • Demonstrated ability to independently prioritize and work within deadlines on highly visible events
  • Ability to thrive in a fast-paced, ambiguous environment
  • Familiarity in development and management of registration revenue and discounting models a plus
  • Entrepreneurial thinker who is comfortable recommending new ways to empower the Sales organization

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

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