Event Marketing Director – Microsoft

Company Name: Microsoft
Redmond, WA
Full Time

Job Description:

The Audience Strategy Team within the Microsoft Events, Studios and Community (ESC) Organization is seeking an energetic and high caliber individual to serve as a senior level Event Lead. This is a unique opportunity to play a key role in working with diverse Microsoft teams such as product marketing, engineering, PR, sales, and others to develop unique event experiences that tell and/or amplify the One Microsoft story and drive business impact. The event portfolio in ESC covers events of various sizes and complexity, both in terms of audience size, audience composition, first party, third party, and delivery method. This role incorporates experiential marketing planning, business, and event execution. The successful candidate will use business acumen and audience understanding to balance the needs of customers, partners, and Microsoft in the creation of these world-class, breakthrough event experiences (both digital and in-person). This position has a high level of visibility, and will need to be a strong leader, excellent collaborator, and be able to communicate clearly and compellingly at all levels of the company.

You will need to work equally well at the strategic and tactical levels with agility and precision, master both the creative and analytical, and “show up” as an amazing teammate who communicates well across all groups and levels. Our team is dynamic, accountable, and can easily adapt to changes in the business environment. We are goal-oriented, entrepreneurial, and we work hard to help each other succeed. If you have a passion for events and a positive, self-motivated, can-do attitude – we want you!


Primary Responsibilities:

  • Establish and foster ongoing business relationships with the executive sponsor and key business group stakeholders to align on intended business impact, event strategy, audience targets and success metrics. This includes the development of a written event brief for each event delivery and ensuring alignment with ESC event goals.
  • Oversee planning, production, and execution of events in collaboration with your ESC teammates, suppliers, and internal stakeholders.
  • Expertly set agendas and drive weekly stakeholder meetings and other key workstream meetings and executive reviews.
  • Lead cross company workstreams to create and execute event deliveries; includes being able to identify and mitigate issues/barriers to success for teams.
  • Establish, lead, communicate and maintain planning roadmap, timelines, and priorities on experiences specific to the audience serving and the event and business objectives.
  • Build and distribute regular production status reviews for organizational meetings.
  • Share best practices for stakeholder and attendee input with the rest of the events community working to establish a standard for how events can be delivered across the company.
  • Be the fun part of everyone’s day!

Key Competencies

  • Cross-Group Collaboration -Excel at driving virtual teams (corporate, field and agency), collaborating across a broad set of stakeholders in a manner that holds individuals accountable and includes them in the journey. Break down artificial silos by partnering with others on shared need or customer benefit.
  • Fostering Diversity & Inclusion – Models the respect for and understanding of differences when addressing diverse perspectives. Advocates for individuals from varied backgrounds to make space for their perspectives to be heard.
  • Planning, Organizing, and Coordinating – Takes timely, strategic actions in designing and leading groups and organizations to facilitate effective working relationships. The ability to anticipate, prepared for, and effectively deals with challenges and roadblocks.
  • Negotiation and Conflict Management – Finds creative solutions for multiple parties to achieve their goals and interests. Handles difficult situations firmly, fairly, and decisively.
  • Managing Change – Recognize the need for change and works to move people, processes, and system in the new direction. This includes helping to create an environment of open communication, modeling effective coping skills, and maintaining focus on moving ahead.


Desired Experience and Skills:

  • Experience in either experiential event marketing, digital and in-person event creation and execution, including understanding of key drivers of successful event execution no matter the medium.
  • Strong project management skills and strengths in managing multiple projects/deadlines; ability to set priorities and be flexible in changing environments; goal orientation with a strong bias toward action and tangible results.
  • Demonstrated ability to manage various stakeholders and projects simultaneously.
  • Collaborate across teams and organizations to drive an aligned vision and common goal.
  • Excellent communicator: ability to translate concepts and ideas to multiple audience levels and at various altitude.
  • Ability to confidently present to and interact with executives and other senior levels across the company to influence and gain support, input, and approvals.
  • Experience with streamlining processes to ensure operational excellence, innovative ideation, productivity, and effectiveness across the organization.
  • Embrace a growth mindset to drive maximum impact and be curious to learn and try new things.
  • General knowledge of Microsoft products, technologies, solutions, and architecture preferable. Experience in digital events a strong plus.
  • Must be able to deliver results with little supervision, self-serve around solutions and troubleshooting.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.