Event Manager/Marketing Manager, Growth Marketing – Aon

Company Name: Aon
Location: Chicago, IL
Type: Full Time

Job Description:

Aon is looking for a Events Manager for North America. As part of an industry-leading team, you will help empower results for our clients by delivering innovative and effective solutions supporting our marketing and communications team in Chicago, IL. This role can be located in Chicago, New York, Florida,Texas or virtual/hybrid Chicago, New York.Texas or Florida regions.

Responsibilities:

  • Manage the regional events strategy deployment, planning and hands on execution of a comprehensive regional portfolio (physical, virtual and hybrid) that reaches and engages priority audiences to align to business goals and deliver against buyer needs
  • Provide insight into the best and the most impactful formats based on broader industry knowledge, and effectively challenge the conventional thinking in producing an event
  • Understand market context to inform the delivery of word class guest experience on time and on budget
  • Coordinate and collaborate closely with Growth Marketing, Insight Marketing, Enterprise Client Group & Innovation and Centre of Excellence to deliver global and regional event marketing plan, while balancing competing priorities and stakeholders
  • Provide insight into how each event contributes to the overall customer journey plan, highlighting key challenges to ensure exceptional experiences are delivered
  • Collaborate with key stakeholder to establish and measure KPIs for each event, ensuring each events has a clearly defined role and purpose and is contributing to growth
  • Lead the delivery consistent post event reporting, to ensure impact is tracked and understood, highlight any concerns or missed opportunities
  • Partner with Digital Marketing Centre of Excellence to:
  • Use digital targeting platforms to market events and drive audience acquisition
  • Work closely with CRM teams to manage event attendee journey and measure impact
  • Partner with the Communications & Content Centre of Excellence to:
  • Develop and fulfil related pre- to post-participant and host communication materials (e.g. invitations, save-the-dates, registration announcements, onsite event materials, signages, etc.)
  • â—‹Find and recruit possible internal and external speakers of events
  • Contribute to the development and lead the regional deployment of consistent frameworks and toolkits to enable a more repeatable approach to events to ensure global consistency and best-in-class experiences
  • Attend selected events to lead / assist in end-to-end event delivery to ensure a smooth, successful event
  • Serve as liaison with Sales enablement to develop regional event reporting
  • Leverage partnerships, suppliers, sponsors and venues effectively and efficiently through strong negotiation skills, to gain quality of service and maximum ROI, with professionalism and integrity
  • Excellent management and reconciliation of event budgets to ensure adherence to budget guidelines
  • Evaluates staffing models to ensure appropriate staffing levels are in place
  • Management, coaching, development, and growth of direct reports

Experience & Competencies:

  • 7+years of Event Management and/or Marketing hands-on experience in delivering live, virtual and hybrid event experiences, including managing event preparation remotely and significant experience in project managing large scale events
  • Self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done
  • Understand the customer decision making processes for B2B sales cycles and all marketing touchpoints (PR, Media, Digital, Communications, Social, etc.)
  • Excellent organization skills, results driven, can combine strategic thinking with effective execution
  • Experience in structuring and managing virtual events, driving registration, earning and keeping attendee attention, and virtual event platforms i.e. ON24
  • Understanding of marketing automation concepts and software tools to capture contacts/leads and measure commercial impact of investments i.e. Eloqua
  • Inspired by digital marketing execution, embrace marketing automation concepts, and focused on delivering a compelling customer experience through relevant and connected customer experience
  • Strong leadership presence and stakeholder management experience, including experience working with multiple local and regional stakeholders
  • Experience in people management and/or managing vendors is required
  • Ability and experience working on a global team across multiple time zones
  • Flexibility to travel nationally / regionally

Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, or domestic partner status. Aon is committed to a diverse workforce and is an affirmative action employer. People with criminal histories are encouraged to apply.