Event Manager – Informa Markets

Company Name: Informa Markets
Santa Monica, CA 
Full Time

Job Description:

Event Strategy, Design and Innovation

  • Develop an understanding of the brand licensing market and support in the development and delivery of virtual and hybrid events and event-related products in line with the needs of the market and our customers
  • Ensure to design events that meet the needs of all customer groups from attendees through to exhibitors – create a brand value proposition and strategy that clearly explains why event participation will deliver ROI and return on time
  • Support the design and delivery of outstanding customer experience, creating innovative and interactive experiences at events – all within budget and/or forecasted P&L
  • Maintain event timelines and project plans
  • Develop executable creative ideas to engage customers including prototyping new ideas and innovative, agile approaches
  • Assist with the interpretation of customer insight based on conversations and data in order to evolve relevance and value of the event
  • With a focus on customer proposition, support event marketers in general review of event materials (including show emails deployed, websites, mailers at various stages of review, key messaging, press releases)
  • With a focus on customer proposition, support sales team in the creation of innovative sponsorship ideas and/or activations that can be commercialised within budget and/or forecasted P&L
  • Project manage show floor features and activations working in conjunction with the Event Director and operations team

Operational Management

  • Maintain event timelines and project plans, collate post-show reports from teams across all functions
  • Act as the central communication point between sales, operations, marketing & content with a complete understanding of the entire event plan
  • Work with the Sales Director & Event Director to manage the floorplan, maximizing revenue opportunities, customer experience and attendee flow. Lead the overall customer experience strategy
  • Support, where necessary, the annual financial planning and monthly forecasting process
  • Create mini budgets for activations and features, raising POs where necessary
  • Evaluate event content needs with VP Licensing, Event and Content Director and Licensing International
  • Alongside Event Director, act as the main liaison point with Event Operations, particularly around event set-up and operations budget
  • Alongside Event Director, brief in show features and activations to Event Operations
  • Alongside Event Director, act as the liaison between Event Operations and Sales if Sales require any bespoke event ideas – costed or specified


Qualities needed for the role

  • Passionate about creating sustainable, relevant & exciting events
  • Passionate about staying true to a brand and developing products in line with customer needs
  • Excellent, authentic, persuasive communicator capable of constructively challenging and being challenged
  • Ambitious individual with proven leadership qualities
  • Commercially driven with a track record of delivering revenue within an events business
  • Attention to detail
  • Strategic thinker who is able to generate ideas and deliver on them profitably

Qualities needed for culture fit

  • Strong personality with insightful people skills
  • Strong influencer with ability to work in a matrix across multiple functions
  • Creative, analytical thinker with the ability to get under the skin of a market
  • Interesting, personable and lively individual
  • Quick to learn/spot new opportunities
  • Persuasive
  • Experienced multitasker
  • Tenacious with a strong initiative
  • Flexible & easy going
  • Willing to travel (UK/Overseas)

Skills Required

  • Demonstrable experience in the (large scale or B2B) events and/ or exhibition industry from any function – preference for those with a marketing background
  • Proven ability to handle and implement multiple projects with different stakeholders
  • Ability to manage projects effectively, adhering to given timelines with the ability to react flexibly if needed
  • Proven ability to build relationships across many different teams and functions
  • Interest in working with different cultures
  • Budget management experience
  • Strong interpersonal skills
  • Strong analytical skills
  • Excellent time management and organizational skills
  • Ability to match event solutions with client needs
  • Proven communication skills and demonstrated ability to provide relevant input and feedback on marketing & PR messaging

Additional Information

We offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, eye)
  • 401K and Matching
  • Employee Stock Purchase Program
  • Generous PTO policy
  • Work-life balance
  • Additional discounts through various partnerships

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.